| Titolo | Consequence Strains |
| Brief | With legalization coming in 2018, Canadians needed to be aware of the dangers of driving under the influence of marijuana.The challenge was that marijuana users don’t see driving high as a problem and ignore traditional messaging, which tells them otherwise.So, we partnered with a licensed producer to create Consequence Strains: three new cannabis strains designed to highlight the consequences of driving high.Each strain showcased a potential risk: being charged with impairment, dealing with the pain of an auto accident injury, or being sentenced to prison for killing another driver or pedestrian.The strains were then introduced to the public through a storefront, documentary, posters, influencer outreach and a website, which included facts and stats.Without spending a single dollar on media, the campaign received coverage on Canada’s largest news organizations, sparking conversation and awareness across the country about the potential dangers and legal implications of drug-impaired driving. |
| Agenzia | BBDO Canada |
| Campagna | Consequence Strains |
| Cliente | R.I.D.E Checks |
| Marca | R.I.D.E Checks |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Posted | Novembre 2018 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Televisione e Cinema |
| Post Produzione | Rooster Post Production |
| Chief Creative Officer | D...se Ro....to Solo abbonati |
| Chief Creative Officer | T..d M...ie Solo abbonati |
| Copywriter | M..t H....rd Solo abbonati |
| Associate Creative Director | M..t H....rd Solo abbonati |
| Associate Creative Director | M..e Sc......ger Solo abbonati |
| Art Director | M..e Sc......ger Solo abbonati |
| Senior Designer | M..e N...nt Solo abbonati |
| VP Planning | ..m K...y Solo abbonati |
| VP, Group Account Director | R....ca F...an Solo abbonati |
| Group Account Director | T...a Mo......ano Solo abbonati |
| Account Supervisor | D...na T...am Solo abbonati |
| Account Coordinator | A...ea St....es Solo abbonati |
| Project Manager | J...n D..k Solo abbonati |
| Project Manager | M....sa H...ey Solo abbonati |
| Developer | A..x G....as Solo abbonati |
| Developer | P...r Et......ton Solo abbonati |
| Developer | D....as G...er Solo abbonati |
| Data Analyst | A...n ..i Solo abbonati |
| Community Manager | S...t D....as Solo abbonati |
| Casa di Produzione | F...e Solo abbonati |
| Film Director | D..e L...ke Solo abbonati |
| Production Company Producer | D..e L...ke Solo abbonati |
| Direttore della fotografia | A...l N....ro Solo abbonati |
| Post Produzione | N..e S...s Solo abbonati |
| Post Produzione | F..t Y..k Solo abbonati |
| Editor | C...n M....ck Solo abbonati |
| Producer | ..t S....rt Solo abbonati |
| Producer | K....en ..n F...t Solo abbonati |
| Producer | M....sa K..n Solo abbonati |
| Mixer | ..d R....ck Solo abbonati |
| Lead Flame Artist | J...s M...n Solo abbonati |
| Digital Retoucher | J..o Ki....an Solo abbonati |
| Mac Artists | J...n R...ey Solo abbonati |
| Mac Artists | M..t E..s Solo abbonati |
| Print Production Manager | Je....er W..g Solo abbonati |
| Print Production Manager | R....ne W....ey Solo abbonati |
| Direttore della fotografia | S...rt C....on Solo abbonati |
| Direttore della fotografia | L..e Mc.....on Solo abbonati |
| Sound | B...on L...ry Solo abbonati |
| Producer | A..m V...ni Solo abbonati |
| Colorist | R...yn D....to Solo abbonati |
Spot Collegati
Novità su AdForum
