Titolo | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Agenzia | Serviceplan Group |
Campagna | The Shortcut Billboards |
Cliente | BMW |
Marca | MINI Connected |
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Posted | Novembre 2018 |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Ambient |
Casa di Produzione | Ne....st G..H . ... .G Solo abbonati |
Global Chief Creative Officer | Al.....er S...ll Solo abbonati |
Creative Managing Partner, Germany | Ma....as H....ck Solo abbonati |
Managing Creative Director | Ha.....ter S...er Solo abbonati |
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Account Director | Ko.....ze K....ch Solo abbonati |
Account Manager | Va.....na F...na Solo abbonati |
Creative Director | Lu....rd H..l Solo abbonati |
Copywriter | Ko....ia S...ko Solo abbonati |
Art Director | M....el ..x Solo abbonati |
Junior Art Director | P...al Pl....nn Solo abbonati |
Managing Director | E...d P...h Solo abbonati |
FFF Producer | J...en H..t Solo abbonati |
Freelance Producer | N....rt H....ng Solo abbonati |
Chief Executive Officer (CEO) | ..n F...r Solo abbonati |
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Head of Production | H...n �...rak Solo abbonati |
Casa di Produzione | I..s .s M...a B...in Solo abbonati |
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Production Assistant | O..d M....ur Solo abbonati |
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