You may be familiar David Ogilvy’s famous line of copy: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Ogilvy wrote those words in 1957, but more than 60 years later quietness is still a selling point for quality cars. |
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Titolo | Audio studio – The radio experiment |
Brief | To demonstrate the Audi A8’s perfect noise insulation, a radio commercial was recorded on the car's back seat during morning rush hour traffic. There were no special audio effects, just a voice actor and a sound engineer. The payoff came when the actor lowered the window to let the sound rush in from outside, proving his point. |
Agenzia | Café Communications |
Campagna | Audio studio – The radio experiment |
Cliente | Dr. Ing. h.c. F. Porsche AG |
Marca | Audi A8 |
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Tipo di Media | Case Study |
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Brand Manager | S...dor M�.....érci Solo abbonati |
Marketing Manager | N....rt F...go Solo abbonati |
Creative Director | D...iel C...ke Solo abbonati |
Creative Director | G...r S...s Solo abbonati |
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Account Director | R...�ta B...gh Solo abbonati |
Account Manager | Z...fia V...er Solo abbonati |
Copywriter | Z...t L...ár Solo abbonati |
Copywriter | D...iel L...zló S...sz Solo abbonati |
Art Director | S...dor S...o Solo abbonati |
Production Manager | N..ra B...ta Solo abbonati |
Production Manager | G...or ..y Solo abbonati |
Direttore della fotografia | M..rk ..ry Solo abbonati |
Sound Engineer | T...�s B...�cs Solo abbonati |
Sound | P..t E...on Solo abbonati |