TitoloEveryones Welcome
Campagna Everyone's Welcome
Cliente BBC
Marca Cbeebies

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Televisione
Casa di Produzione Smuggler
Executive Creative Director A..m K..n Solo abbonati
Production Manager P...y L...h Solo abbonati
Sound Design Company A..x Wil......ame Solo abbonati
Colorist R....rd F....on Solo abbonati
Special Effects / VFX R..n Ha....ck Solo abbonati
Special Effects / VFX M...ng P....re C....ny Solo abbonati
Editor ..e A....ll Solo abbonati
Assistant Director S...n A...n Solo abbonati
Direttore della fotografia D...d P....or Solo abbonati
Director J..h N...e Solo abbonati
Production Company Producer N..k Fe....ll Solo abbonati
Executive Creative Director D...ie C....ll Solo abbonati
Account Manager S...ie C...e Solo abbonati
Account Director K..e Fi.....ald Solo abbonati
Business Director Ch.....te H....on Solo abbonati
Agency Producer ..n C....rd Solo abbonati
Account Planner C...re T...or Solo abbonati
Art Director ..n Le....en Solo abbonati
Copywriter R...el H....ng Solo abbonati
Music Composer ..t Da....on Solo abbonati

About Karmarama

Our philosophy of Good Works is based on good karma, that what goes around comes around. It guides the way we work and behave. Meaning that if we do the right thing for our people, clients and the wider world, good things will happen to us. Like helping us win awards for effective creativity, outstanding commercial results and strategic excellence, making us a regular in the Sunday Times 100 Best Companies to Work For and achieving the highest referral ratings in the industry from our clients. 

Latest News

first direct launches first fully-integrated multi-channel campaign in two years

first direct is launching a major brand awareness campaign to boost its profile as the bank which pioneers amazing service


first direct bank is going big with its latest brand awareness campaign, settingout its unique positionas a brilliant, modern digital bank, with amazing people available 24/7 to help with all the bigger stuff.

The 28-year old brand is Britain’s most recommended bank and continues to hoover up awards for customer service across all industries and sectors. The multi-channel campaign has been created specifically with The Karma Group, part of Accenture Interactive, and we are social to build brand awareness and grow market share, as well as to give existing customers reasons to believe.

The campaign will cover off a wide range of proof points, ranging from Touch ID and Voice ID, to mortgages, and from the £100 switching incentive, to the bank’s 5 star rated mobile app. It launches today (Friday 1 September) with a new TV ad supported with tactical outdoor and tube station placements, together with a whole range of digital and co-created social activity.

Zoe Burns-Shore, Head of Brand and Marketing at first direct, said: “We’ve always attracted entrepreneurially-minded customers, living unscripted lives, and we know most people want a simple, high-tech banking experience, but also value and trust the human side of banking. Our aim is to show first direct is the bank that caters to all these needs and is committed to adding value.

“The creative direction of the campaign is to createa depth of engagement around people being more adventurous, encouraging them to release their ambitions and throw off the societal pressure to do things ‘by the book’. It’s not about telling people how to live, it’s about encouraging them to take those ‘first steps’, providing perspective in a relatable way rather than telling them the destination.”

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