TitoloRenault Megane - La French Touch fait son cinéma
Agenzia
Campagna La French Touch fait son cinéma
Cliente Renault
Marca Renault

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Advertising Manager V....rie Ca.....ler Solo abbonati
Advertising Manager Sa....ne Pa....eu Solo abbonati
Advertising Manager C...ine P...in Solo abbonati
Creative Director Ch.....phe Pe....ue Solo abbonati
Art Director St....ane B..n Solo abbonati
Copywriter O....er Lou......eph Solo abbonati
Account Manager St....ane Ga....rd Solo abbonati
Account Manager Em.....lle Kr.....ski Solo abbonati
Account Manager I...id Ka....is Solo abbonati
Account Manager Pie........nuel .e L....vy Solo abbonati
Business Affairs Ca.....ne O..r Solo abbonati
Direttore della fotografia D...en M....ot Solo abbonati
Post Production X...er G....an Solo abbonati
Producer H...ène D....rt Solo abbonati
Casa di Produzione Ins......ion Solo abbonati
Director R....ël F....an Solo abbonati
Sound Producer P...OS Fr....ic Solo abbonati
TV Production P...re M...us Solo abbonati
TV Production S...ie B...er Solo abbonati
Sound Production Pr.....ous Solo abbonati

About Publicis Conseil

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AXA presents Reflections, an original social experience

Often, our self-doubt and the judgment of others prevent us from moving forward. It’s only when we believe in ourselves that everything becomes possible. It enables us to share with others our fears, our dreams, our secrets. AXA presents #Reflections an original social experience where real people open up and reveal who they really are and what they really want to do with their lives. 

 

Created by Publicis Conseil, the creative approach started from a universal insight that self-belief is at the start of every journey in life.

 

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. 

 

Adam wants to leave his job but he’s never spoken about this project to anyone.

Ginette wants to sing but she keeps it to herself.

Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him.

Fatima wants to get married to her boyfriend but she doesn’t dare to tell him.

Geneva wants to leave her company and start a new life.

Midori has discovered a new side to herself.

 

We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again.

 

With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way.

 

This transformation lead was the brief for a global integrated campaign across 16 markets over 12 months in Europe, Asia, and Latam and in the UK.

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