| Titolo | The Virtual Crashboard |
| Titolo (Lingua Originale) | Le simulateur d'impact (anglais) |
| Brief | An interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool. |
| Agenzia | Serviceplan Group France |
| Campagna | The Virtual Crashboard |
| Cliente | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Marca | Sécurité routière IDF |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Slogan | Solo abbonati |
| Trama | Solo abbonati |
| Trama (Lingua Originale) | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Executive Creative Director | H...é P...on Solo abbonati |
| Creative Director | D...el P...z Solo abbonati |
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| Chief Creative Officer | Al.....er S...ll Solo abbonati |
| Copywriter | Be....in C...é Solo abbonati |
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| MOTION DESIGN | D...is F...z Solo abbonati |
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| Editor | An.....que M....au Solo abbonati |
| Sound Engineer | Al.....re P....er Solo abbonati |
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