TitoloLast Week Tonight- It’s What Connects Us (HBO)
BriefThe “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Agenzia
Campagna It's What Connects Us
Cliente Home Box Office, Inc.
Marca HBO

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PostedAprile 2017
SettoreSolo abbonati
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Tipo di Media Interattivo
Lunghezza
President J...n H...is Solo abbonati
Creative Director D...d Ho....tz Solo abbonati
Copywriter A..x Ri.....ek Solo abbonati
Copywriter B...n D...s Solo abbonati
Head of Production K..i Ha.....ock Solo abbonati
Producer F...x M....na Solo abbonati
Director of Brand Management M....sa H..l Solo abbonati
Brand Director C...ie J....on Solo abbonati
Brand Manager E...y J....ve Solo abbonati
Post Produzione ..e M..l Solo abbonati
Editor ..e S...ns Solo abbonati
Editor R..n M....na Solo abbonati
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Assistant Editor M..t Ca....ll Solo abbonati
Colorist M...y Ro....er Solo abbonati
Designer C..t H...ch Solo abbonati
Producer ..n L..e Solo abbonati
Sound H...d C..y Solo abbonati
Executive Producer S...a ..n Solo abbonati
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About Mekanism

We are Mekanism. A modern creative agency driving the bottom line. With employees in San Francisco, New York, Los Angeles, Chicago, and Seattle, we serve as collaborative business partners to some of the world’s best brands including Quaker, Jose Cuervo, Alaska Airlines, Charles Schwab, WHOOP, and Amtrak, among others.
We've been named in Ad Age’s A-List and twice in their Best Places to Work. Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum.
Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company, and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

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