Titolo | Last Week Tonight- It’s What Connects Us (HBO) |
Brief | The “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh." |
Agenzia | Mekanism |
Campagna | It's What Connects Us |
Cliente | Home Box Office, Inc. |
Marca | HBO |
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Posted | Aprile 2017 |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Interattivo |
Lunghezza | |
President | J...n H...is Solo abbonati |
Creative Director | D...d Ho....tz Solo abbonati |
Copywriter | A..x Ri.....ek Solo abbonati |
Copywriter | B...n D...s Solo abbonati |
Head of Production | K..i Ha.....ock Solo abbonati |
Producer | F...x M....na Solo abbonati |
Director of Brand Management | M....sa H..l Solo abbonati |
Brand Director | C...ie J....on Solo abbonati |
Brand Manager | E...y J....ve Solo abbonati |
Post Produzione | ..e M..l Solo abbonati |
Editor | ..e S...ns Solo abbonati |
Editor | R..n M....na Solo abbonati |
Assistant Editor | R...el G...o Solo abbonati |
Assistant Editor | M..t Ca....ll Solo abbonati |
Colorist | M...y Ro....er Solo abbonati |
Designer | C..t H...ch Solo abbonati |
Producer | ..n L..e Solo abbonati |
Sound | H...d C..y Solo abbonati |
Executive Producer | S...a ..n Solo abbonati |
Production Company Producer | A..i L...s Solo abbonati |