TitoloCity Gym
Agenzia
Campagna Google My Business
Cliente Google
Marca My Business

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Web Film
Lunghezza
Sound Design Company
Chairman P..l Ve....es Solo abbonati
Executive Creative Director W..l Mc.....ss Solo abbonati
Creative Director ..e E....rn Solo abbonati
Art Director A...y Ol....ld Solo abbonati
Copywriter A..m Wo....ky Solo abbonati
Integrated Production C...g A...n Solo abbonati
Agency Producer ..y G....rt Solo abbonati
Casa di Produzione �..er c....nt Solo abbonati
Director E...t R...ch Solo abbonati
Direttore della fotografia C...se I...n Solo abbonati
Executive Producer P....on ..e Solo abbonati
Producer M...i P...ar Solo abbonati
Editing Company Lu.....ard Solo abbonati
Editor K...n B...ey Solo abbonati
Sound Design Company R...el M...na Solo abbonati
Music S...s ..r F..m ..d .V Solo abbonati
Mix Company L..e S....os Solo abbonati
Special Effects / VFX Lu.....ard Solo abbonati
VFX Producer ..e Za....ff Solo abbonati
Business Lead C....en M...e Solo abbonati
Account Director R...rt W...s Solo abbonati
Account Supervisor B...da P...s Solo abbonati
Account Manager A...l R...n Solo abbonati
Project Manager S....on D...an Solo abbonati

About Venables Bell + Partners

Venables Bell + Partners is a leading independent agency with headquarters in San Francisco, and outposts in New York and Austin. The agency, which celebrates its 20th anniversary this year, is driven by a core mission of delivering outsized impact for brands and businesses including clients Audi, Chipotle, 3M, and Reebok. VB+P has been included in Fast Company’s Most Innovative Companies List, named one of AdAge’s top ten A-List agencies and Best Places to Work, and Adweek’s Breakthrough Agency of the Year. 

Latest News

Chipotle pulls back the foil to attract talent in latest hiring push

 

Building on the success of the “Behind the Foil” documentary-style TV spot series, Chipotle Mexican Grill and Venables Bell + Partners have just launched the third iteration of the campaign in collaboration with famed documentarian Errol Morris. The campaign’s newest installment takes viewers inside the restaurants to get up close and personal with team members for an honest and transparent take on what makes Chipotle different.

Behind the Foil includes honest, unfiltered, and emotional testimonials from real team members across the country as they detail the impact Chipotle has had on their lives and provide a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency and authentic stories at the forefront without employing typical advertising tools like scripts or music.

“Behind the Foil celebrates the heart of Chipotle — our team,” said Chris Brandt, Chief Brand Officer. "There is no better way to make Chipotle more visible, relevant, and loved than to feature our talented restaurant team members preparing our craveable, real food while sharing their authentic stories."

The campaign features five new television spots featuring Chipotle employees Cheyenne, Christina, Ehan, Shawn, and Skye.

These launch as Chipotle ramps up its hiring efforts. With fall being the start of the Company’s second busiest season and over 250 new restaurant openings this year, Chipotle is staffing up nationwide to achieve its aggressive short and long-term growth goals. The organization aims to create over 7,000 new jobs by the end of this year despite overall U.S. job openings falling to the lowest level since April 2021. With the average age of Chipotle’s restaurant employees being 24 years old and with 40% of Gen Z preferring to search on social media compared to traditional search engines, Chipotle has turned to social media for its latest hiring campaign. 

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