Sea Shepherd is a non-profit association dedicated to the protection of marine ecosystems. For World Animal Day (October 4), Fred & Farid came up with a unique media platform for its message. Based on the idea that getting a tattoo is also about talking and sharing, the agency teamed up with esteemed tattoo artists, including Stephen Carballo in Los Angeles, who created a collection of tats depicting endangered species. People tattooed with the images could then spread the message all year round – and for years to come – that rare species must be protected and biodiversity ensured. The hashtag #extinctink allows everyone to share their tattoos even further afield. |
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Titolo | Extinct Ink |
Agenzia | FRED & FARID New York |
Campagna | Extinct Ink |
Cliente | Sea Shepherd |
Marca | Sea Shepherd |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
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Tipo di Media | Case Study |
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