TitoloHelpline on the Cover
BriefWe partnered with Israel’s most popular women’s magazine ‘Laisha’ (‘For Women’’ in Hebrew) to puncture the silence and give the NGO ‘’NO To Violence Against Women’’ (NTVAW) and their *6724 number a respectable place in media with the help of a stunt using print media.We changed the magazine’s traditional cover for the first time in 75 years. We advertised the helpline prominently on the front cover, so women are aware of the resource. All that you could see on the front page was the *6724 number along with a short CTA to call if felt you were in danger.
Agenzia
Campagna Helpline on the Cover
Cliente LAISHA
Marca LAISHA

Vuoi vedere tutti i crediti? this content is for subscribers only

Inseirisci and get unlimited access.

Be inspired by the best creative work from around the world.

Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Pubblicita' su periodici
Lunghezza
Creative Director D...el B...a Solo abbonati
Graphic Designer M...al S...on Solo abbonati
Co-CEO ..n s...r Solo abbonati
Co-CEO .r Gl....er Solo abbonati
Editor in Chief K...na Sh.....nd Solo abbonati

Spot Collegati

Novità su AdForum