Latest news from Media Plus Advisors

Mediapalooza – when it feels like everyone is putting their agency up for review - is back in 2021 with marketers looking to make changes to address several shifts stemming from 2020, including the need for increased flexibility, broader digital and ecommerce needs and a focus on meani… Più informazioni

Transparent contractual agreements with partners is critical for best in class media and marketing operations and is the basis for successful relationships.We spoke with Keri Bruce on the Plus Up Podcast. She is the Advertising, Marketing, Promotions, Media & Technology Law Partner at R… Più informazioni

Request the full Insight Report here Media Performance Management is the future of Media Auditing. The team at Media Plus Advisors learned from years of experience leading traditional media auditing projects that the process was ripe for a major update and innovation. At Media Plus Adviso… Più informazioni

2020 has asked a lot of us, including the media and marketing ecosystem.Marketers were asked by their company leadership to change spending levels, adjust creative messaging, and adapt to consumer media consumption. Agencies were asked to not only change how and where they worked but to ada… Più informazioni

Back in the Spring of 2020, we may have thought that agency pitches would slow down to a crawl due to the disruption of business-as-usual, but there was still activity because clients had the need to review their partnerships. Now we are seeing a return to the more typical cycle and level of… Più informazioni