Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade.

In 2000, Darren Woolley founded TrinityP3, in order to help people to achieve commercial purpose through creative process. What that means is TrinityP3 leverages extensive knowledge of the marketing and advertising industry, to solve advertisers’ problems and achieve maximum value from their budget. Now a decade on, TrinityP3 is Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry that spent over $250 billion in 2010. TrinityP3′s client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong, London and Auckland. 

TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement with agency search & selection, agency engagement & alignment and agency monitoring & benchmarking to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets, across Asia-Pacific including Australia, China and SE Asia with offices in Sydney, Melbourne, Hong Kong, Singapore, Auckland and London. 

Founding member of the Marketing First Forum http://www.m1f.org/ 

TrinityP3 helps Marketers with:
1. Agency Search & Selection services
Ensure you have the right mix of agencies and service providers both externally and internally, with the right contracts and agreements in place, and the correct level of remuneration / compensation.
2. Agency Engagement & Alignment services
Engage and strategically align your agencies and service providers to ensure the right remuneration / compensation models, optimizing your end-to-end process, resolving disputes and managing the various relationships.
3. Agency Benchmarking & Monitoring services
Monitor the cost and performance of these relationships to ensure you achieve maximum value by removing duplication and waste and aligning the agency performance to your strategic objectives.

TrinityP3 helps Procurement with:
1. Agency Search & Selection services
Ensure you have the right mix of agencies and service providers both externally and internally, with the right contracts and agreements in place, and the correct level of remuneration / compensation.
2. Agency Engagement & Alignment services
Engage and strategically align your agencies and service providers to ensure the right remuneration / compensation models, optimizing your end-to-end process, resolving disputes and managing the various relationships.
3. Agency Benchmarking & Monitoring services
Monitor the cost and performance of these relationships to ensure you achieve maximum value by removing duplication and waste and aligning the agency performance to your strategic objectives. 

TrinityP3 Singapore
Level 27, Prudential Tower, 30 Cecil Street, Singapore 049712
t: + 65 6631 2861, f: + 65 6631 2880

TrinityP3 Hong Kong
Level 21, The Center, 99 Queens Road, Central, Hong Kong
t: + 852 3478 3982, f: + 852 3478 3880

TrinityP3 New Zealand
Level 27, PWC Tower, 188 Quay Street, Auckland, New Zealand 1010
t: + 64 9 363 2891