TrinityP3 Asia Pacific Team Members

Having completed my Business Studies Degree with a specialization in Marketing, the first phase of my career was spent in the Advertising Industry in the UK and Japan, from entry to management representative levels. The second phase has been spent in Senior Marketing and Business Management roles, mostly with Masterfoods, in South East Asia, Australia, USA and the UK. This has led to me to successfully work with a wide breadth of cultures and different business environments where the business challenges are different but the end game of profit the same. I am a creative business leader and marketer who truly understands the creation and building of brands, but critically, through profitable growth based on sound commercial principles.

Author of "Madison Avenue Manslaughter," a critical diagnosis of the current state of the advertising industry. Winner of four publishers’ awards for the best Marketing / Advertising book of 2016 & 2017.

Professor of Branding + Integrated Communications, The City College of New York

Chairman, TrinityP3 USA, a strategy consulting firm for advertisers. Expert in Scope of Work and remuneration issues.

Chairman, Farmer & Company, a strategy consulting firm for ad agencies. Expert in Scope of Work and remuneration issues.

Previously, Director and office head of Bain & Company's Munich, Paris and London offices

Previously, strategy consultant at The Boston Consulting Group, Boston and Rio de Janeiro

Has lived and worked in Brazil, Switzerland, Germany, France, United Kingdom and Turkey 

Author of "Madison Avenue Manslaughter," a critical diagnosis of the current state of the advertising industry. Winner of four publishers’ awards for the best Marketing / Advertising book of 2016 & 2017.

Professor of Branding + Integrated Communications, The City College of New York

Chairman, TrinityP3 USA, a strategy consulting firm for advertisers. Expert in Scope of Work and remuneration issues.

Chairman, Farmer & Company, a strategy consulting firm for ad agencies. Expert in Scope of Work and remuneration issues.

Previously, Director and office head of Bain & Company's Munich, Paris and London offices

Previously, strategy consultant at The Boston Consulting Group, Boston and Rio de Janeiro

Has lived and worked in Brazil, Switzerland, Germany, France, United Kingdom and Turkey 

Specialties:Marketing Management ConsultancyBoard AdvisoryFacilitationChange management

A marketing communications professional with a long and successful track record in managing marketing communications businesses. I have been responsible for developing radical and effective communications strategies for my clients in many different markets. I am the UK Business Director for TrinityP3. We are an independent marketing management consulting company that applies scientific analytics to the marketing process. Our clients are marketers, procurement and sourcing specialists and communications agencies of all types I am also Co-Founder and CEO of CONNECT2 Community Engagement, a specialist communications business that helps clients engage their businesses with society, by meeting community needs. We address trust issues and build sustainable growth at the meeting point of marketing and corporate communications. I’m also closely involved both as a charity trustee and marketing specialist in my own local community.

Georgia began her career as a Professional Tennis Coach (TCAV) before starting a degree in Applied Science and then transferring to a Bachelor of Arts in Graphic Design. After graduating in 1991 she soon established her creative credentials at DDB, MOJO Partners, DMB&B and Grey Advertising. Her outstanding verbal, written and visual skills lead her to work in the dual roles of both senior Writer and Art Director and made her ideally qualified to take on the role of Marketing & Operations Director at TrinityP3. For 14 years, Georgia was responsible for managing TrinityP3’s global agency register and Agency Search & Selection Process, where she liaised with marketing heads and departments and matched their needs to creative talent and agencies in new business reviews across the globe. Georgia’s speciality is people and relationships and she has spent the past 10 years focused on creating partnerships that work. Georgia also handled all of TrinityP3’s marketing communications. She holds a Diploma in Secondary Education (Art) at Melbourne University and was responsible for organising and facilitating TrinityP3’s extensive range of events, workshops and training manuals. Georgia now leads New Business across the Enero Group.

I was a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when marketers and their agencies work well together amazing things can happen. Unfortunately often that is not the way it pans out. So in 2000 I established TrinityP3 as an independent marketing management consulting company. We help marketers and advertisers work out what agencies they need, then search and select the right agencies to meet those needs. We help them better engage and align their agencies to their marketing objectives. And we assess and measure the performance of their agencies. We have offices in Sydney, Melbourne, Hong Kong, Singapore and Auckland so we can help our clients find the right agencies, negotiate the ideal contracts, benchmark the current costs or assess their current processes across Asia Pacific including China, SE Asia, Australia and New Zealand. Specialties: Agency Search, Agency Compensation, Agency Remuneration, Agency Roster Alignment, Agency Contracts, Agency Negotiation, Agency Cost Assessments, Agency Relationship Management for advertising, brand strategy, media planning, media buying, digital marketing, social media, public relations, direct marketing, customer relationship management, Sales Promotion, Word of Mouth, Experiential, Graphic Design, Packaging Design and more.