Joanne Davis Consulting Team Members

Joanne Davis founded Joanne Davis Consulting, Inc. in 2000 and became a partner, shareholder and owner of SCAN International in 2006. The firm specializes in agency search/selection, agency compensation and client/agency optimization. Clients include and have including: U.S. Department of Defense, Citigroup, ExxonMobil, Hilton, IBM, Johnson & Johnson, Marriott and Pfizer.

A well-known speaker and writer, Joanne has spoken in numerous markets for groups including: Association of National Advertisers (ANA), 4As, Festival of Media in Venice, the IAA in Moscow and the Institute for Supply Management. She joined the faculty of ANA in 2004. Joanne is also the author of several best-selling books including "Agency Audits,” "Optimization Client Agency Relations” and "A Marketer’s Guide to Conducting an Agency Search."

Joanne sits on the board of an Internet company called The Three Tomatoes and is a member of the Executive Committee of the Advertising Club.

Prior to founding Joanne Davis Consulting, for 20 years was owner, president and/or board member of several international advertising, marketing and communications agencies. 

President of Jane Twyon Inc. since 1993, affiliated with Joanne Davis Consulting since 2004, media specialist, previous agency experience as head of media at the Board level. 

Senior Consultant since 2002, integrated and general advertising specialist, previous agency experience in new business at the Board level. 

President of 747 Marketing since 2004, interactive and relationship marketing specialist, previous agency experience in senior management and agency ownership. 

Betsy Spence brings with her many years of senior level experience on both the agency and client side. She has first-hand knowledge and a unique point of view on the agency selection process, not to mention what makes the agency/client relationship work. Prior to joining Joanne Davis Consulting, Betsy was Group Vice President Integrated Marketing at Macy’s where she guided strategy, creative development and execution of all national brand initiatives. She managed the integration of external creative agencies with Macy’s internal teams including their creative, visual, consumer insights, promotional, digital and social, customer activation, internal communications, media relations and events groups. Among the highly recognized programs Betsy oversaw were the long running, celebrity-based “Magic of Macy’s” campaign, and the award-winning holiday “Believe” campaign. Those campaigns included the development and integration of leading-edge content across a variety of media and platforms. While at Macy’s, Betsy had the pleasure of working closely with Joanne Davis where she coordinated several agency searches, and led Macy’s search team in the selection of agencies for various projects. Prior to Macy’s, Betsy worked at Ogilvy New York as Senior Partner, Group Account Director on American Express for the U.S. card business. Before Ogilvy, Betsy was Group Account Director at Merkley and Partners and ran the brand communications business for SBC Communications (now AT&T). Other client-side experience includes marketing and line positions at Chase and Norwest Bank (now Wells Fargo), and Neiman Marcus in Dallas and New York. Betsy was born and raised in St. Louis, Mo. She has a BA from Miami of Ohio and an MBA from the Stanford Graduate School of Business. She served on the board of the Stanford Business School Alumni Association for five years, her last year as President.