In the world of automotive after-sales service, brands are often obliged to attract employees from their competitors in order to ensure they have the most experienced mechanics. Faced with this reality, Volkswagen and its agency DDB Paris came up with a Trojan Horse approach. During the month of September, VW placed ads on various engine parts within a selection of cars, and sent the vehicles out to its rivals’ garages for a service. When the mechanics began inspecting the engines, they discovered a QR code and a recruitment pitch. The message hit the target with no need for a headhunting agency. Now that’s what we call a recruitment drive.