Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride.
Titolo Proud partner of West Pride 2017
Agenzia
Forsman & Bodenfors Göteborg
Campagna
West Pride 2017
Cliente
Västtrafik
Marca
Västtrafik
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Data di Prima Diffusione/Publicazione
Solo abbonati
Settore Solo abbonati
Tipo di Media
Case Study
Lunghezza