| Titolo | Reality Billboard |
| Agenzia | Y&R Israel |
| Campagna | Reality Billboard - Yellow Pages |
| Cliente | Yellow Pages |
| Marca | Yellow Pages |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Case Study |
| Post Production | Gravity |
| Chief Creative Officer | G...on A....ay Solo abbonati |
| Executive Creative Director | T..r G...n Solo abbonati |
| Creative Director | Y...v T..g Solo abbonati |
| Art Director | ..l A...am Solo abbonati |
| Copywriter | S...on R...el Solo abbonati |
| Executive Client Director | A..m Po....ek Solo abbonati |
| Account Supervisor | A...en T..o Solo abbonati |
| Account Supervisor | D...a T....ch Solo abbonati |
| Account Manager | D...na T...r Solo abbonati |
| Account Planner | Y..i L...v Solo abbonati |
| Strategic Planner | Z...r R...ik Solo abbonati |
| Office Producers | S...a R...s Solo abbonati |
| Photographer | Me....em R...s Solo abbonati |
| Interactive Director | ..y P...h Solo abbonati |
| Creative Director | S..i Bl....rg Solo abbonati |
| Creative Director | ..y C...n Solo abbonati |
| Creative Team | ..m Do....er Solo abbonati |
| Creative Team | M...an ..r Solo abbonati |
| Account Manager | G..i Ma.....an Solo abbonati |
| Casa di Produzione | P...V. Solo abbonati |
| Event Production | Ku....an Pr......ons Solo abbonati |
| Content Development | E..d Ku....an Solo abbonati |
| Content Development | S...i Z...ia Solo abbonati |
| Content Development | A..f F...an Solo abbonati |
| Event Producer | L..t Da.....er Solo abbonati |
| Advertising Manager | A..t G...n Solo abbonati |
| Advertising Manager | Z..v G...er Solo abbonati |
| Director | S...ar S...l Solo abbonati |
SAA Y&R challenges the billboard format
Big Brother winner VS Survivor winner in a living competition inside a giant billboard separated in two compartments. This event has been created for the Israeli Yellow Pages to crown the “Billboard Master”. The audience was able to vote to help one of the contender through each Yellow Pages interfaces, helping him to gain place. A successful operation with +28% traffic on Yellow Pages site during September.