Mercedes parks an idea with drivers

Cars found in parking lots – hold the front page! But Mercedes used the space in an original way.

da Maud Largeaud , AdForum

At the prestigious Bangkok motor show, Mercedes-Benz usually has the same stand in the same spot every year. This year, however, its spot had changed to stand A19. In order to let potential visitors know, Mercedes and BBDO decided to communicate the news in places where they were certain to reach drivers – parking lots. Parking slots labelled A19 became temporary Mercedes stands where arrivals could admire the cars, scan QR codes for info and even get free tickets to the show.