Customers rush to a closed store

da Maud Largeaud , AdForum

A Samsung store had to close for renovations in order to keep up with the competition over at Apple. But how to remain top of mind with consumers during the closure? Australian agency CHEP solved the problem by covering the store’s frontage with a construction hoarding absolutely jam-packed with QR codes. The codes covered every available space – and passers-by could scan them to access online experiences and offers. Visitors scanned thousands of codes, keeping them engaged with the brand while the store was shut. In fact, the store attracted 27% more customers than it did when it was open. The writing’s on the wall – but look closer and you’ll only find good news.