| Titolo | Special K Tweet Shop |
| Agenzia | Misschief PR |
| Campagna | Tweet Shop |
| Cliente | Kellogg's |
| Marca | Kellogg's |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Prodotto | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Promozioni & Eventi |
| Advertising Manager | S...h C..e Solo abbonati |
| Creative Director | ..n G...er Solo abbonati |
Birth of the Tweetshop
Kellogg’s has organised a special operation to launch the new Special K Cracker Crisps Range. With its agency they have rent and set up a temporary shop in the streets of London. Instead of paying with money, people could get the products in tweeting about it with the special hashtag. Thus, they have combined POS and social media promotion to give the new products a real showcase