Augmented/Reduced Reality

People disappear every day because of human rights violations,. But the general public has finally only a vague idea of what these people looks like. So Amnesty International has decided to make these disappearances more real to raise money to support its action. A big monitor installed in Munich Airport linked to a video camera showed people making the queue or waiting for their plane disappear. The tagline encourages people to make a donation and a QR Code shows some true stories.

TitoloPeople Disappearances
Titolo (Lingua Originale)Menschen verschwinden
Agenzia
Campagna People Disappearances
Cliente Amnesty International
Marca Amnesty International

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PostedOttobre 2011
SettoreSolo abbonati
SloganSolo abbonati
Tipo di Media Televisione e Cinema