The Most Creative Campaigns, Brands
and Agencies in Tech

 
THE DIGITAL SECTOR DELIVERS NOT ONLY THE TOOLS THAT HAVE KEPT US OCCUPIED AND IN TOUCH DURING THE PANDEMIC, BUT ALSO SOLUTIONS FOR THOSE SUFFERING FROM FAR MORE THAN LOCKDOWNS.

Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.

Most awarded
campaigns, brands &
agencies in
Tech in 2021

Most awarded
campaigns, brands and
agencies in
Tech in 2021

CAMPAIGNS

Brand, Title, Agency
1
Area 23, An IPG Health Company, New York
2
Smuggler, Hollywood
3
Translation, New York
4
McCann London
5
Cheil Spain, Madrid
6
Spotify In-House
7
R/GA California
8
TBWA\Media Arts Lab, Los Angeles
9
72andSunny, Los Angeles
10
R/GA California
11
72andSunny, Los Angeles
12
Nord DDB STO, Stockholm
13
Taproot Dentsu, Mumbai
14
BBH New York
15
DDB Paris

BRANDS

Brand
1 Apple
2 Samsung
3 Woojer
4 Beats by Dr. Dre
5 Reddit

AGENCIES

Name
1 Area 23, An IPG Health Company, New York
2 Smuggler, Hollywood
3 Translation, New York
4 72andSunny, Los Angeles
5 R/GA, New York

Watch

TitoloSICK BEATS
Agenzia
Campagna SICK BEATS
Cliente Woojer
Marca Woojer
PostedGiugno 2021
Settore Elettronica di comsumo e Audiovisivi
Filosofia For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Tipo di Media Product Design/Development
Lunghezza
Creative Partner
Chief Creative Officer
Executive Creative Director
Creative Director
General Creative Director
Creative Director
TitoloThe Whole Working-From-Home Thing
Agenzia
Campagna The Whole Working-From-Home Thing
Cliente Apple
Marca Apple
PostedLuglio 2021
Settore Elettronica di comsumo e Audiovisivi
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Agency Producer
Director
Direttore della fotografia
Executive Producer
Executive Producer
Executive Producer
Producer
Colorist
Post Production
Editing Company
Editor
Editor
TitoloYou Love Me
Agenzia
Campagna You Love Me
Cliente Apple
Marca Beats by Dr. Dre
PostedAprile 2021
Settore Elettronica di comsumo e Audiovisivi
Tipo di Media Altre
Lunghezza
Editing Company
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Creative Director
Editor
Editor
Head of Production
Founder Chief Executive Officer Steve Stoute
President Ann Wool
Chief Marketing Officer Chaucer Barnes
Executive Creative Director Jason Campbell
Creative Lead Ritesh Gupta
Creative Lead Castro Desroches
Senior Art Director Rachel Leathers
Senior Copywriter Steve Horn
Client Services Susanna Swartley
Group Account Director Sam Howard
Account Director Chloe Williams
Account Executive Doris Lynk
Executive Producer Matthew Flaherty
Senior Producer Dustin Grant
Group Context Director Joel Rodriguez
Senior Context Director Hugh Pringle
Senior Context Director Jay Legaspi
Junior Context Director Paige Rollins
Chief Strategy Officer Sandi Preston
Strategy Director Shon Mogharabi
Group Director, Data Strategy Juli Profumo
Senior Data Strategy Jineen Carcamo
Project Manager Rikki Greenspan
Director of Project Management Matt DeSimone
Head of Business Affairs Sara Jagielski
Writer Lena Waithe
Music Composer Solange
Color Sean Coleman - Company 3
Audio Mix Philip Loeb - Heard City
Sound Design Ballad
CMO Beats by Dre Chris Thorne
Head of Brand Beats by Dre Grace Wong
Brand Director Beats by Dre Tom Kydd
Brand Manager Beats by Dre Ibukun Ibraheem
CCO Beats by Dre Sam Bergen
Global Creative Director Beats by Dre Diallo Marvel
Head of Corporate Communications Beats by Dre Sarah Joyce
Head of Project Management Beats by Dre Brigette Mason
Project Manager Beats by Dre Jessica Lin
Head of Music Marketing Beats by Dre Ed Alexander
Music Marketing Manager Beats by Dre Rodney King
Head of Sports Marketing Beats by Dre Kevin O’Connor
Sports Marketing Manager Beats by Dre Aminah Charles
Head of Production Beats by Dre Michael Refuerzo
Senior Producer Beats by Dre Tessa Banks
Principle Counsel Beats by Dre Susan Chasnov
Head of Business Affairs Beats by Dre Marnie Nieves
Business Affairs Brand Beats by Dre Laney Gilani
Head of Operations Beats by Dre Patrick O’Brien
Audio Engineer Philip Loeb
Producer Sasha Awn
Sound Designers Philip Flindt, Adrian Aurelius
Sound Post Producer Gregers Maersk Moeller
TitoloThe Birth of Gaming Tourism
Agenzia
Campagna The Birth of Gaming Tourism
Cliente Microsoft
Marca Xbox / Microsoft
PostedAprile 2020
Settore Elettronica di comsumo e Audiovisivi
Trama Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel.
Tipo di Media Integrated Media/360 Activation
Lunghezza
Casa di Produzione
Casa di Produzione
Casa di Produzione
Casa di Produzione
Chief Creative Officer McCann UK and Co President
Chief Creative Officer McCann UK and Co President
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Senior Planner
Senior Planner
Account Planner
Designer
Designer
Project Manager
Project Manager
Chief Creative Officer
Managing Partner
Senior Account Director
Account Director
Account Director
Senior Account Manager
Senior Account Manager
Senior Account Manager
Account Manager
Account Executive
Chief Production Officer EMEA
Lead Executive Producer
Executive Producer
Production Company Producer
Junior Producer
Production Company Producer
Print Producer
Production Company Producer
Art Buyer
Art Buyer
Studio Imaging Director
Senior Retoucher
Senior Editor
Senior Editor
Editor
Creative Researcher
Print Studio Manager
Creative technologist
Fotografia / Illustrazione
Fotografia / Illustrazione
TitoloTallk
Agenzia
Campagna Tallk
Cliente Samsung
Marca Samsung
Data di Prima Diffusione/Publicazione 2020 / 10
Settore Elettronica di comsumo e Audiovisivi
Trama ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all.

A cruel disease that affects everyone equally, but it is not the same for everyone.
Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year

For 90% patients technology to communicate with the world is a luxury.

Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€
compared to the 6K € of the most popular technology on the market.
Tipo di Media Case Study
Lunghezza
Casa di Produzione
Account Director
Creative Supervisor
Creative Supervisor
Business Director
Creative Director
Creative Director
Chief Creative Director
Producer
TitoloAlone With Me
Agenzia
Campagna Alone With Me
Cliente Spotify
Marca Spotify
Data di Prima Diffusione/Publicazione 2020
Settore Online Leisure & Entertainment Services
Tipo di Media Interattivo
Lunghezza
Global Head of Artist and Label Marketing
Global Head of Artist and Label Marketing
Head of North America Artist and Label Marketing
Director Head of Music Marketing
Lead - Artist and Label Marketing
Manager - Artist and Label Marketing
Marketing Manager
VP - Global Executive Creative Director
VP - Global Brand
Head of Global Brand Team
Senior Global Brand Manager
Associate Creative Director
Associate Creative Director
Senior Producer
Business Affairs Lead
Head of Music PR Communications
Social Media Marketing Manager
CONTENT MANAGER
CONTENT MANAGER
Coordinator - Content Promotion
Data Scientist
Machine Learning Engineering Manager
Senior Legal Counsel
Legal Counsel
Rights Clearance Associate
Production Partner
Production Partner Rodeo
Production Partner
TitoloReddit - Superb Owl
Agenzia
Campagna Reddit - Superb Owl
Cliente Reddit
Marca Reddit
PostedAprile 2021
Settore Community Website
Trama In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
Tipo di Media Relazioni Pubbliche
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Art Director
Group Director Content Production
Motion Design Director
Content Producer
SVP Managing Director
Group Director Media Operations
Media Director
Media Planner
VP Executive Strategy Director
Strategy Director
MD Client Services
Account Director
VP Executive Production Director
Group Production Director
Senior Producer
Chief Marketing Officer (CMO)
Senior Marketing Lead
Marketing Specialist
Creative Lead
Senior Communications Manager
Communications Manager
Communications Manager
Communications Manager
Senior Community Manager Cassidy Good
TitoloShot on iPhone: The Stunt Double
Titolo (Lingua Originale)VERTICAL CINEMA
Agenzia
Campagna The Stunt Double
Cliente Apple
Marca iPhone
Data di Prima Diffusione/Publicazione 2020 / 8
Settore Telefoni cellulari e cercapersone
Tipo di Media Televisione
Lunghezza
Casa di Produzione Superprime Films
Director
Direttore della fotografia
Line Producer
Executive Producer
Executive Producer
Production Supervisor
Chief Creative Officer
Agency Executive Producer
Group Creative Director
Creative Director
Creative Director
Art Director
Editing Company
Editor
TitoloSwipe Night
Agenzia
Campagna Swipe Night
Cliente Tinder
Marca Tinder
PostedAprile 2020
Settore Other Online Services
Trama With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Tipo di Media Case Study
Lunghezza
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Designer
Sr. Designer
Sr. Writer
Designer
Designer
Copywriter
Jr. Designer
Jr. Writer
Sr. Film Producer
Producer
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Brand Director
Brand Manager
Brand Manager
Executive Art Producer
Art Producer
Casa di Produzione
Director
Director of Immersive ECD
Founder
Managing Partner
Managing Partner
Managing Partner
Executive Producers
Executive Producers
Production Company Producer
Head of Production Rebecca Davis
TitoloReddit - Up The Vote
Agenzia
Campagna Reddit - Up The Vote
Cliente Reddit
Marca Reddit
PostedAprile 2021
Settore Community Website
Tipo di Media Integrated Media/360 Activation
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Art Director
Senior Copywriter
Art Director
SVP Managing Director
VP Executive Strategy Director
Strategy Director
VP Managing Director Client Services
Account Director
VP Executive Production Director
Group Production Director
Senior Producer
Group Director Media Operations
Media Director
Media Planner
Group Director Content Production
Director Content Production
Senior Content Producer
Content Producer
Motion Design Director
Chief Marketing Officer Reddit Inc
Senior Marketing Lead Reddit Inc
Creative Lead Reddit Inc
Director of Policy Reddit Inc
Policy Analyst Reddit Inc
Senior Communications Manager Reddit Inc
TitoloFantastic Voyage
Agenzia
Campagna Fantastic Voyage
Cliente Adobe
Marca Adobe Photoshop
Data di Prima Diffusione/Publicazione 2020 / 8
Settore Computer software e Multimedia
Trama Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the
Tipo di Media Web Film
Lunghezza
Colonna sonora She’s a Rainbow
Casa di Produzione
Music
Director
Editing Company
Sound
VFX Company
Creative Director
TitoloThe VAR Discount
BriefJust in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Agenzia
Campagna The VAR Discount
Cliente Elkjøp
Marca Elkjøp
PostedDicembre 2020
Settore Elettronica di comsumo e Audiovisivi
Trama Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.

Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made.

"The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Tipo di Media Interattivo
Client Director
Client Manager
Creative Director
Art Director
Copywriter
Graphic Designer
Graphic Designer
PR Strategist
Chief Creative Officer
TitoloPOOJA DIDI
Agenzia
Campagna POOJA DIDI
Cliente Meta
Marca Facebook
Data di Prima Diffusione/Publicazione 2020
Settore Community Website
Tipo di Media Web Film
Lunghezza
Media Agency
Casa di Produzione
Post Produzione
TitoloGoogle - Black Owned Friday
Agenzia
Campagna Google - Black Owned Friday
Cliente Google
Marca Google
PostedAprile 2021
Settore Search Engines
Tipo di Media Altre
Lunghezza
TitoloTipping Point
Agenzia
Campagna Tipping Point
Cliente Ubisoft
Marca Watch Dogs: Legion
Data di Prima Diffusione/Publicazione 2020 / 7
Settore Consolles per Video Games
Tipo di Media Web Film
Lunghezza
Account Management
Account Management
Account Management
Account Management
Account Management
Executive Creative Director
Copywriter
Agency TV Producer
Casa di Produzione
Director
Sound Production
Sound Designer
Sound Designer
Sound Designer
Sound Designer