AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Luxury

 
DOMINATED BY AUTOMOBILES IN THE PREVIOUS EDITION OF THE REPORT, THIS YEAR’S LUXURY CATEGORY IS FASHION-FORWARD.

Fashion at its best is both glamorous and artistic, words that could easily be applied to Burberry’s superbly-choreographed epic in the top slot, which winks at the brand’s heritage while nodding at the golden age of Hollywood. Publicis Italy continues to put Diesel back in the awards spotlight with the provocative “Enjoy Before Wearing”, while Lacoste and BETC return to the category with “Crocodile Inside”. Audi’s “Don’t Hate, Imitate” proved even more popular than the Super Bowl spot it spoofed – and Volvo’s laudable “E.V.A Initiative” continued to reap awards glory.

Most awarded
campaigns, brands &
agencies in
Luxury in 2021

Most awarded
campaigns, brands and
agencies in
Luxury in 2021

CAMPAIGNS

Brand, Title, Agency
1
Riff Raff Films, London
2
Publicis Italy, Milan
3
BETC Paris, Pantin
4
POL Oslo
5
Forsman & Bodenfors Göteborg
6
Forsman & Bodenfors Göteborg
7
Jung von Matt AG, Hamburg
8
BETC Paris, Pantin
9
Ogilvy Social.Lab Netherlands, Amsterdam
10
Groupe Mazarine, Paris
11
BETC Paris, Pantin
12
Publicis Italy, Milan
13
Small, New York
14
Publicis Italy, Milan
15
Atelier Brückner, Stuttgart

BRANDS

Brand
1 Burberry
2 Diesel
3 Volvo
4 Lacoste
5 BMW

AGENCIES

Name
1 Riff Raff Films, London
2 Publicis Italy, Milan
3 BETC Paris, Pantin
4 Forsman & Bodenfors Göteborg
5 POL Oslo

Watch

TitoloFestive
Agenzia
Campagna Festive
Cliente Burberry
Marca Burberry
Data di Prima Diffusione/Publicazione 2020 / 11
Settore Designer Clothing
Tipo di Media Televisione
Lunghezza
Colonna sonora Singin' in the Rain
Editing Company
VFX Company
Sound Design Company
Casa di Produzione
Chief Creative Officer
Chief Marketing Officer (CMO)
Creative Team
Art Director
Art Director
Head of Production
Agency Producer
Agency Producer
Production Coordinator
Post Produzione
Director
Executive Producer
Production Company Producer
Production Manager
Production Manager
Assistant Editor
Direttore della fotografia
Production Designer
Editor
VFX Producer
Sound Designer
TitoloEnjoy Before Returning
Agenzia
Campagna Enjoy Before Returning
Cliente Diesel
Marca Diesel
PostedAprile 2020
Settore Abbigliamento, Moda, Calzature
Tipo di Media Case Study
Lunghezza
Creative Director
Creative Director
Art Director
Copywriter
Chief Creative Officer
Chief Creative Officer
Photographer
Creative Supervisor
Account Manager
Account Manager
Account Manager
Senior Strategic Planner
Social Media Manager
Agency Producer
Art Buyer
Art Buyer
TitoloCrocodile Inside (97s)
Agenzia
Campagna Crocodile Inside
Cliente Lacoste
Marca Lacoste
Data di Prima Diffusione/Publicazione 2019 / 5
Settore Abbigliamento, Moda, Calzature
Tipo di Media Televisione e Cinema
Lunghezza
Colonna sonora L’Hymne à l’amour - Edith Piaf
Casa di Produzione
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Management
Account Management
Account Management
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Associate Art Director
Strategic Planner
Music Creative Director
Casa di Produzione
Director
TitoloDon't hate. Imitate
BriefAudi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in a humorous response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl.Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate.In GMs main ad Ferrell, in his determination to hate Norway, punched a hole in a globe where Norway is located. In our first execution we turned the crushed globe, into the key element of our response to GM and Ferrell.
Agenzia
Campagna Don't hate. Imitate
Cliente Audi
Marca Audi e-tron
Data di Prima Diffusione/Publicazione 2020
Settore Four Wheel Drive, SUV(Sports Utility Vehicle)
Trama Audi Norway's response to the Super Bowl commercial from General Motors.
Tipo di Media Interattivo
Lunghezza
Casa di Produzione
Actor / Celebrity
Creative Director/ art director
Creative Director, Copywriter
Account Director
Project Manager
Designer
Director
Executive Producer
Producer
Advertising Manager
Advertising Manager
Direttore della fotografia
Post Produzione
Post Produzione
Music Composer
Offline Editor
TitoloThe E.V.A. Initiative
Agenzia
Campagna The E.V.A. Initiative
Cliente Volvo
Marca Volvo
Data di Prima Diffusione/Publicazione 2019 / 3
Settore Auto Nuove
Trama E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology.
Tipo di Media Integrated Media/360 Activation
Lunghezza
Market Regno Unito
Colonna sonora “Without You (feat. Kerry Leatham)”
Più informazioni https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign
Sound
Campaign Manager
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Strategic Planner
Strategic Planner
Digital Strategist
Producer
Account Executive
Account Executive
Web design
Artwork
Artwork
Account Supervisor
Public Relations
Public Relations
Media Agency
Casa di Produzione
Executive Producer
Executive Producer
Director
Direttore della fotografia
Producer
Editor
Dancer
Footage
Color Assist
VFX Supervisor
CG Artist
Online Artist
Online Studio
Color Producer
Post-production Producer
VFX Executive Producer
VFX PRODUCTION
VFX Producer
VFX Lead
Grade
Performer
Music
Publishing Rights
Sound Producer
Sound Design and Mix
CGI
TitoloThe Parents
Agenzia
Campagna The Parents
Cliente Volvo
Marca Volvo XC60
Data di Prima Diffusione/Publicazione 2020 / 9
Settore Four Wheel Drive, SUV(Sports Utility Vehicle)
Tipo di Media Web Film
Lunghezza
Casa di Produzione New Land
Art Director
Art Director
Art Director
Copywriter
Copywriter
Account Supervisor
Account Executive
Agency Producer
PR Strategist
Planner
Designer
Web Design
Director
Producer
Producer
Direttore della fotografia
Executive Producer
Editor
Grading/Online
Photographer
Music Composer
TitoloThe Small Escape
Agenzia
Campagna The Small Escape
Cliente BMW
Marca BMW
Data di Prima Diffusione/Publicazione 2019 / 10
Settore Automobili/Motoveicoli
Tipo di Media Branded Content
Lunghezza
Post Production
Director
Cameraman
Casa di Produzione
Executive Creative Director
Editor
Producer
TitoloCrocodile Free (Film Case)
Agenzia
Campagna Crocodile Free
Cliente Lacoste
Marca Lacoste / IUCN
Data di Prima Diffusione/Publicazione 2019
Settore Abbigliamento, Moda, Calzature
Trama For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world.  All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. 
Tipo di Media Case Study
Lunghezza
Account Management
Account Management
Account Management
Account Management
Executive Creative Director
Creative Director
Art Director
Copywriter
Music Creative Director
Associate Art Director
Associate Art Director
MOTION DESIGN
Post-production Supervisor
Casa di Produzione
Sound Production
Head of Strategy
Head of Activation & Strategy
TitoloVolvo – Lifesaver
BriefWe decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Agenzia
Campagna Volvo – Lifesaver
Cliente Volvo
Marca Volvo
Data di Prima Diffusione/Publicazione 2019 / 11
Settore Auto Nuove
Trama With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Tipo di Media Digital Installation
Lunghezza
Casa di Produzione
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Director
Creative Director
Design Lead
TitoloLa Chanel Factory 5
Agenzia
Campagna La Chanel Factory 5
Cliente Chanel
Marca Chanel
PostedDicembre 2021
Settore Cosmetica, Prodotti di bellezza, Profumi
Tipo di Media Interattivo
Lunghezza
TitoloGive For Good
Agenzia
Campagna Give For Good
Cliente Lacoste
Marca Lacoste
Data di Prima Diffusione/Publicazione 2020 / 12
Settore Abbigliamento, Moda, Calzature
Tipo di Media Case Study
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Creative Director
Art Director
Copywriter
Associate Art Director
Producer
Casa di Produzione
Sound Production
TitoloThe Invisible Store
Agenzia
Campagna The Invisible Store
Cliente Bottega Veneta
Marca Bottega Veneta
Data di Prima Diffusione/Publicazione 2020 / 7
Settore Abbigliamento, Moda, Calzature
Tipo di Media POP Display
Lunghezza
Creative Agency
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Global Creative Director
Creative Director
Client Services Director
Client Services Director
Account Supervisor
Art Director
Art Director
Copywriter
Copywriter
TitoloThe Most Expensive T-Shirt
Titolo (Lingua Originale)The Condo T-Shirts
Agenzia
Campagna The Most Expensive T-Shirt
Cliente Diesel
Marca Diesel
Data di Prima Diffusione/Publicazione 2019 / 12
Settore Abbigliamento, Moda, Calzature
Tipo di Media Interattivo
Lunghezza
Executive Creative Director
Executive Creative Director
Casa di Produzione
Executive Producer
Director
Direttore della fotografia
Colorist
Editing Company
Sound Design and Mix
Sound Engineer
TitoloFrancesca
Agenzia
Campagna Francesca
Cliente Diesel
Marca Diesel
PostedAprile 2021
Settore Abbigliamento, Moda, Calzature
Tipo di Media Altre
Lunghezza
Global CCO Publicis WW
CCO Publicis Italy
Art Director
Copywriter
Strategic Planner
Account Director
Account Director
Account Manager
Agency Producer
Social Media Manager
Social Media Manager
MSL Group Director
Directed
Produced
Production Company Producer
Direttore della fotografia
Editor
Line Producer
Art Department
Special Effects / VFX
Supervisor
Flame Artist
Grader
Grader Assistant
Music Creative Director
Music
Music Supervision
Music Producer
TitoloMusée Atelier Audemars Piguet
Agenzia
Campagna Musée Atelier Audemars Piguet
Cliente Audemars Piguet
Marca Audemars Piguet
PostedGiugno 2021
Settore Orologi
Tipo di Media Esterna
Lunghezza
Market Danimarca
Casa di Produzione Atelier Brückner
Architectural Designs
Casa di Produzione
Media Agency

All rankings

Automotive

AUTOMOTIVE

Finance

FINANCE

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FOOD & BEVERAGES

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HEALTH & BEAUTY

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LUXURY

Retail

RETAIL

Tech

TECH

Transport & Tourism

TRANSPORT & TOURISM