The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.

Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2021

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2021

CAMPAIGNS

Brand, Title, Agency
1
AMV BBDO, London
2
Ogilvy UK, London
3
AMV BBDO, London
4
Area 23, An IPG Health Company, New York
5
FCB/SIX, New York
6
McCann Health, New York
7
VML (formerly WT), Buenos Aires
8
Leo Burnett Madrid
9
Ogilvy UK, London
10
Ogilvy UK, London
11
McCann Health, New York
12
Serviceplan Group, Munich
13
T&Pm, London
14
Ogilvy India, Mumbai
15
United Communications Group, Taipei

BRANDS

Brand
1 Dove
2 Bodyform
3 Old Spice
4 Mucinex
5 LifeStyles

AGENCIES

Name
1 AMV BBDO, London
2 Ogilvy UK, London
3 McCann Health, New York
4 Leo Burnett Madrid
5 Area 23, An IPG Health Company, New York

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TitoloWombstories
Agenzia
Campagna Wombstories
Cliente Essity
Marca Bodyform
Data di Prima Diffusione/Publicazione 2020 / 7
Settore Igiene per la donna
Tipo di Media Televisione
Lunghezza
Colonna sonora Priestess Shura Remix by Pumarosa
Editing Company
Audio Post Production
Special Effects / VFX
Animator - Animation
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
TV Production
TV production assistant
Casa di Produzione
Director
Producer
Executive Producer
Executive Producer
Direttore della fotografia
Editor
Sound Engineer
Animation Creative Director
TitoloCourage Is Beautiful
Agenzia
Campagna Courage is Beautiful
Cliente Unilever
Marca Dove
PostedAprile 2021
Settore Igiene e Prodotti per la cura della persona
Tipo di Media Case Study
Lunghezza
Global Executive Creative Director Unilever
Chief Creative Officer
Group Creative Director
Associate Creative Director
Head of Art Production
Art Producer
Art Producer
Head of Integrated Production
Agency Producer
Senior Print Producer
Worldwide Managing Partner
Worldwide Managing Director
Global Managing Partner
Global Business Director
Global Creative Delivery Lead
Programme Director
Chief Strategy Officer
Account Director
Account Coordinator
Chief Strategy Officer
Executive Producer
Assistant
Music Composer
Music Partner
Audio Creative Director
Audio Executive Producer
Offline Editor
Executive Producer
Offline Editor
Post Production
Executive Producer
2D Artist
Technical Operator
Global Dove
Executive Vice President
Global Brand Vice President Dove Masterbrand
Titolo#Painwombstories by Libresse
Titolo (Lingua Originale)#wombpainstories
Agenzia
Campagna #Painstories
Cliente Essity
Marca Bodyform/Libresse
Data di Prima Diffusione/Publicazione 2021 / 3
Settore Igiene per la donna
Filosofia Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. The experience of pain for women is complex, complicated and desperately underacknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed* due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work with research finding that over 40% of those with endometriosis had given up or lost their job because of it. Libresse has created The Pain Dictionary, using real descriptions of pain from people with endometriosis. The dictionary includes new words and definitions which have been visualised by artists and creators, whose powerful illustrations bring the definitions to life, resulting in a new verbal and visual language for endometriosis pain. Contributors include illustrator Venus Libido, and textile artist Ellie Pearce, both of whom suffer from endometriosis. The campaign will encourage a culture of sharing #painstories online: The Pain Dictionary is a collaborative ongoing project, where Libresse will continue to listen to women, to use their pain descriptions to build an expansive source of pain experiences, showing the variety and intensity of endometriosis pain. To launch #painstories, Libresse has created the world’s first Pain Museum for people to explore the gender pain gap one story at a time. It will take people on an expressive deep dive into pain –– telling the #painstories that need to be told, exploring the taboos that fuel the silence around pain through artwork, and includes interviews with endometriosis sufferers and medical experts. The Pain Museum is a true education into the experience of pain that brings women’s #painstories to life and addresses how we can create a language to confront it, to move towards a world where this suffering is not something shrugged off as “normal”, simply to be endured.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter / Art Director
Copywriter / Art Director
Designer
Designer
Agency Planner
Agency Planner
Agency Planner
Account Management Team
Account Management Team
Account Management Team
Creative Producer
Business Affairs
PR Agency
Practice Director
Senior Account Manager
Research Company
Researcher
Researcher
TitoloUnbreakable
Brief“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
Agenzia
Campagna Unbreakable
Cliente Insmed
Marca Insmed
Data di Prima Diffusione/Publicazione 2021 / 1
Settore Farmaceutici/Sanitari
Trama “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Group Executive Producer
Associate Creative Director
Management Director
Account Director
Integrated Producer
Broadcast Business Manager
Casa di Produzione
Creative Director
Creative Director
Creative Director
Executive Producer
Head of Production
3D Lead
3D Team
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
TitoloPublicly Traded
BriefSexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price.
Agenzia
Campagna Publicly Traded
Cliente LifeStyles Healthcare LLC.
Marca LifeStyles Condoms
PostedDicembre 2020
Settore Contraccettivi e test di gravidanza
Trama Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price.
Problema LifeStyles® is a global leader in sexual wellness products, including condoms, personal lubricant, and other fun stuff.
Tipo di Media Interattivo
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
Art Director
Designer
Strategist
Group Account Director
Account Director
Director of Integrated Production
Integrated Producer
Chief Technology Officer
TitoloThe CO2 Inhaler
Agenzia
Campagna The CO2 Inhaler
Cliente AstraZeneca
Marca Astrazeneca
PostedLuglio 2021
Settore Farmaceutici/Sanitari
Tipo di Media Case Study
Lunghezza
Global Chief Creative Officer
Executive Creative Director
Executive Creative Director
Group Creative Director
Group Creative Director
TitoloDegree Inclusive
Agenzia
Campagna Degree Inclusive
Cliente Unilever
Marca Rexona
PostedNovembre 2021
Settore Deodoranti
Trama We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply.
Problema We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. 
Tipo di Media Case Study
Entrant Company Wunderman Thompson Argentina
LATAM CCO's Sebastián Tarazaga /Dany Minaker
CCO Argentina Natalia Benincasa
CEO Victoria Cole
Creative Directors Andrea Ventura / Gastón Cánaves
Creative Directors Agustín Alba / Pablo Maldonado
Head of Art Fernando Rossini
Creative Operations Leader Paula Akel
Integrated Production Leader Josefina Espil
Production Manager Mariana Jauregui
Editor/Animator Leandro Ramírez
Graphic Production Manager Daniel Gatto
General Account Director Eliana Kaplan
Account Director Dana di Lello
Sr. Account Executive Ramiro Pannunzio
Strategy Lead Ronny Weter / Aurelia Sisinni
Project Manager Ana Laura Rodríguez
Head of Social Media Silvina Coto
Content Strategist Daniel Alaniz
Community Manager Vincenzo Mazzei
Global CCOS Bas Korsten / Daniel Bonner
Global Lead inclusive Design Christina Mallon
Global Client Lead Unilever Inge Selawry
Global Planning Lead Nicky Buss
Global Project Management Bart Etcheverry
Director of Global Creative Operations Nora Farley
PR Director Jessica Hartley
Product Design SOUR Studio
Creative Collaborators Santiago Estevez/Nicolás Trapanese
Unilever PR Agency Edelman
Production Company LaDoble
Director Martin Donozo
CEO José Arnal
Executive Producer Agustín Gutierrez
Producer Marco Pilosio
Director of Photography Sebastian Cantillo
Post Production Luis Staffolani
Sound post production Porta Studio
Music Perra Santa
TitoloThe Most Epic Seafaring Legend Ever Told
Titolo (Lingua Originale)La leyenda marina más épica jamás contada
Agenzia
Campagna The Most Epic Seafaring Legend Ever Told
Cliente Procter & Gamble
Marca Old Spice
PostedGiugno 2021
Settore Deodoranti
Tipo di Media Integrated Media/360 Activation
Lunghezza
Head of Art
Community Manager
Senior Designer
Global Chief Creative Officer
Copywriter
Art Director
Art Director
Illustrator
Chief Creative Officer
Visual Designer
Creative Director
Creative Director
TitoloCourage Amanda
Agenzia
Campagna Courage is Beautiful
Cliente Unilever
Marca Dove
Data di Prima Diffusione/Publicazione 2020 / 4
Settore Igiene e Prodotti per la cura della persona
Trama In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Tipo di Media Stampa e stampati
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
Music Composer
Creative Director
TitoloCourage Patricia
Agenzia
Campagna Courage is Beautiful
Cliente Unilever
Marca Dove
Data di Prima Diffusione/Publicazione 2020 / 4
Settore Igiene e Prodotti per la cura della persona
Tipo di Media Stampa e stampati
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
Music Composer
Creative Director
TitoloHero 1
BriefMucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero.
Agenzia
Campagna Boring Heroes
Cliente Reckitt Benckiser
Marca Mucinex
PostedMag 2020
Settore Medicina tradizionale
Slogan Staying in isn't exciting, but it saves lives.
Trama Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play. The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. Young people weren’t paying attention to calls for lockdown – because they wanted to be out with their friends. So we made staying home heroic. When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because in the pre-vaccine world of 2020, doing nothing was the most heroic act most of us could do. We commissioned “master of the visual double entendre,” Noma Bar, to create images for a public health campaign that would illustrate how any person can join the fight against COVID-19. In a simple, bright color palette, our superhero portraits used negative space to reveal the real hero inside. Our double take posters made people think twice before heading out. In a time where Covid content was everywhere, and many Americans had tuned out virus safety messaging, breakthrough, eye-catching designs were essential to help our important message land. We worked quickly, while also navigating the copyright mindfield to create superheroes that looked unlike anything else. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches.
Tipo di Media Stampa e stampati
Entrant Company McCann New York
TitoloDot Go. The First Customizable Object Recognition App For The Visually Impaired
Agenzia
Campagna Dot Go. The First Customizable Object Recognition App For The Visually Impaired
Cliente Dot Incorporation
Marca Dot Incorporation
PostedGiugno 2021
Settore Farmaceutici/Sanitari
Trama Any object can be connected to any action. This core idea allows users to do more than just find out what’s in their surroundings. Dot Go lets users link the detected object to any action from sound, flash, or vibration to opening external apps, websites, and more without any coding knowledge required. In this way, Dot Go enhances productivity and supports blind and visually impaired individuals in leading independent lives. By breaking away from simple recognition and working with open architectures, Dot Go challenges closed computer vision systems based on proprietary data. The openness of it all fosters a community where people can share their own innovative solutions and create an ever-growing collection of use cases that account for the most diverse needs.
Tipo di Media Case Study
Lunghezza
Agency Serviceplan Germany
Digital Development Studio
Casa di Produzione
Global Chief Creative Officer
Worldwide Executive Creative Director
Chief Creative Officer
CEO
CTO
CDO
Director of Social Impact
Executive Creative Director
Executive Creative Director
Creative Producer
Art Director
Copywriter
Copywriter
Motion Designer
Direttore della fotografia
CEO
Managing Director
Innovation Director
iOS Engineer
Creative technologist
Creative Producer
Production Company Producer
Director
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Editor
Cameraman
Executive Director
Senior Account Manager
Art Director
Art Director
Associate Art Director
Copywriter
Sound Engineer
Direttore della fotografia
Assistant Director
Cinematografia
Motion Designer
IOS Engineer
TitoloDesign For Everyone
Agenzia
Campagna The Design For Everyone
Cliente Royal National Institute of Blind people (RNIB)
Marca Royal National Institute for Blind People RNIB
Data di Prima Diffusione/Publicazione 2020 / 10
Settore Farmaceutici/Sanitari
Trama The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that – if produced – would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case.
Tipo di Media Web Film
Lunghezza
Editor
Director
Account Planner
Creative Producer
Creative Director
Creative Team
Creative Team
Casa di Produzione
Post Production
Executive Creative Director
Executive Creative Director
TitoloThe Artist
Agenzia
Campagna The Artist
Cliente Savlon
Marca Savlon
PostedAprile 2021
Settore Igiene e Prodotti per la cura della persona
Tipo di Media Branded Content
Lunghezza
TitoloBraun x Formosa Chang
Agenzia
Campagna Braun x Formosa Chang
Cliente Heng Leong Hang
Marca Braun
PostedAprile 2021
Settore Igiene e Prodotti per la cura della persona
Tipo di Media Case Study
Lunghezza
Digital Agency
Casa di Produzione