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Premio creativo
Paris, Francia
Waitrose & Partners and John Lewis & Partners - "Excitable Edgar" by PHNX Awards 2020

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TitoloExcitable Edgar
Agenzia
Campagna Excitable Edgar
Cliente Waitrose & Partners and John Lewis & Partners
Marca Waitrose & Partners and John Lewis & Partners
Data di Prima Diffusione/Publicazione 2019 / 11
Settore Grande Distribuzione alimentare
Trama The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire. The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved. Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.
Tipo di Media Televisione e Cinema
Lunghezza
Colonna sonora Can’t fight this feeling
Advertising Manager
Advertising Manager
Director
Sound Producer
Sound Producer
Animator - Animation