Telefono: (+41) 79 906 2987
Hervé founded Maydream in 1999 and launched Adforum.com as a Global Information and Resource Site for the Advertising Industry and have led it to be one of the world's most visited advertising website, the place to screen winning campaigns and the top destination for agency selection information. In 2013, Maydream acquired Epica, a leading european creative award and expanded it internationally. He is also the initiator of ACT Responsible (Advertising Community Together) a non profit initiative whose aim is to show the positive role of advertising in today's world social and environmental issues. Hervé has spent 15 years in the advertising industry: lately in the Havas Group, where he was member of the strategic committee and served as international director of Havas Intermediation, an advertising & media services company, CEO of IP France, the leading media sales house, President, CEO of Benton & Bowles France, now integrated in Leo Burnett (During his tenure the agency won the first ever French Grand Prix in Cannes) and Managing Director of Synapse, a consumer research company. Hervé has also 10 years experience as an advertiser: COO of Lesieur, French competitor of Procter & Gamble and Unilever. He started his career as Brand Manager at Colgate-Palmolive. In parallel, Herve has built HSM, a group of companies serving the marketing industry: Measina, a european marketing executive search firm, Marketing Mix, a trade magazine, Videotheque (now VT Scan) an agency search consultancy. Hervé, French, graduated from ISC in Paris and Harvard Business School, Boston. He is a former Vice President and a member of the world board of the IAA - International Advertising Association and a French Foreign Trade Counselor. He is married to Christine, who is also his business partner; they are based in Switzerland, but spend most of their time world-commuting. They have two happily married daughters and six marvelous grandchildren.
I've always worked in the communication/advertising industry, mainly is small size companies. What I have most enjoyed is creating and growing ACT Responsible. I feel lucky to do something in which I believe, promoting the best of advertising and communication when it comes to defend crucial issues. Association, NGO's and vollonteers around the world need the power of creativity to raise awareness in order to achieve the commun goal. I believe that advertising professionals have to promote this side of their business and that ACT Responsible is an opportunity for the whole sector to show how it's playing its part and taking its responsibility building a better world. ACT Responsible is a global movement of creative people, agnecies, corporations, institutions that cares for the common good, proud to be united, convinced that together we can make a difference. http://www.facebook.com/ACTResponsibleAds