July 29, 2019
The immersive experience is powered by Instagram’s quiz sticker Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack. Critical Ma… Più informazioni
July 23, 2019
Amp insiders share insights on their favorite activations and predict where experiential is heading next “It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a br… Più informazioni
July 21, 2019
CANNES, France—Every movement has an origin story. Omniwomen's is this: In 2014, Omnicom Group evp Janet Riccio had an idea. "Omniwomen started in Janet's living room. It was about 10 of us," Ketchum CEO Barri Rafferty recounted to a roomful of women wearing flowing outfits and knowing smil… Più informazioni
July 19, 2019
China and its big-spending 1.3 billion citizens continue to represent a lucrative and enticing market for brands and marketers. However, finding success in China can be challenging. Companies not only have to navigate a unique media landscape without Google, Twitter, Facebook, YouTube or Ins… Più informazioni
May 21, 2019
The dark web is more than a shadowy, digital netherworld. At its core is a trove of ideas that can be beneficial for marketers and consumers Hundreds of millions of hacked records land on the dark web each year. This, along with drug marketplaces, hired killers, and petabytes of illicit con… Più informazioni