CRITICAL MASS AWARDED AT THE D&AD AWARDS

Critical Mass

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CRITICAL MASS AWARDED AT THE D&AD AWARDS

May 22, 2015

The D&AD Awards are recognized globally as one of the top creative competitions in the advertising industry. Critical Mass is proud to announce that its “Sweeper” work for the United Nations Mine Action Service (UNMAS) has won a Wood Pencil at the D&AD Awards. The D&AD Awards are recognized globally as one of the top creative competitions in the advertising industry.

The UNMAS Sweeper campaign at The New Museum last year used beacon technology, sound design, and poignant graphics to enable exhibit-goers to experience the fear of living among landmines and other explosive remnants of war. The emotionally-resonating campaign won in the Design category for Digital & Mobile.

“Winning a Pencil is a great honor, it is one of the most respected design awards in the world” said Conor Brady, Critical Mass Chief Creative Officer. “The Sweeper work demonstrates the power of design and technology to spur consumers to take positive action.”

Winners were announced at a gala event in London on May 21.

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Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Basic Info

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Fondata nel: 1996

impiegati: 1500

Premi: 27

Creazioni: 45

Clienti: 16

Critical Mass

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

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