Cake Insights

Cake's James Masters on how you can truly set your brand apart in the minds and hearts of consumers Più informazioni

Intro copy This year’s UEFA Champions League Final will be accompanied by a ground-breakingly accessible broadcast. Here, we talk to those involved in creating EE and BT Sport’s innovative ‘New... Più informazioni

Short film, created by Cake, explores Jones’ links to both nations ahead of the FIFA men’s England VS Wales World Cup fixture Più informazioni

With today’s launch of FIFA23, EA and FIFA blow the final whistle on their 30-year partnership. Strategist at Cake, Tom Storey explores why EA and FIFA split, considers what’s next for football g... Più informazioni

Emma Raducanu has had a whirlwind year. Since making tennis history in 2021, becoming the youngest female British player to win the US Open, she has signed a number of lucrative sponsorship deals as ... Più informazioni

Havas Group India, the fastest growing advertising conglomerate, has announced the launch of UK-based creative agency Cake Più informazioni