TitoloMINI Big Love Campaign
Agenzia
Campagna MINI Big Love Campaign
Cliente BMW/MINI
Marca MINI
PostedSettembre 2022
Settore Coupes & Convertibles
Trama Countries: Japan, Korea
Marketing Channel: TikTok
Influencer Types: Premium lifestyle creators with unique professions
Content Type: Short TikTok videos
Filosofia Promoting the new MINI 3 and 5 door hatchback automobiles through creative and fresh contents.
Collaborating with mega lifestyle influencers in Korea and Japan.
Bringing together passion and creativity with the car, while focusing on the overall idea of BIG LOVE.
Positioning MINI as the brand full of inspiration, innovation, energy, community and passion.
Highlighting features of the new MINI models such as functionality, design and quality.
Problema Targets younger Korean audience to promote MINI's new 3 and 5 door hatchback launch
Create fresh and premium content strategies on TikTok to reach virality
Risultato Impressions: 14,000,000
Views: 4,000,000
Engagement Rate: 18%
Tipo di Media Social Media
Più informazioni http://ajmarketing.io

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