TitoloSee The Person, Not The Sight Loss
Agenzia
Campagna See the person
Cliente Royal National Institute of Blind people (RNIB)
Marca RNIB
Data di Prima Diffusione/Publicazione 2022 / 10
Settore Istituzioni/Associazioni
Trama The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people.
Tipo di Media Interattivo
Lunghezza
Colonna sonora Videotape by Thom Yorke
Audio Post Production
Media Agency
Creative Team
Creative Team
Audio Post Production
Audio Post Production
Casa di Produzione
Director
Actor / Celebrity
Executive Creative Director
Advertising Manager
Editing Company

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