TitoloDesign For Everyone
Agenzia
Campagna The Design For Everyone
Cliente Royal National Institute of Blind people (RNIB)
Marca Royal National Institute for Blind People RNIB
Data di Prima Diffusione/Publicazione 2020 / 10
Settore Farmaceutici/Sanitari
Trama The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that – if produced – would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case.
Tipo di Media Web Film
Lunghezza
Editor
Director
Account Planner
Creative Producer
Creative Director
Creative Team
Creative Team
Casa di Produzione
Post Production
Executive Creative Director
Executive Creative Director

Other Ads From This Campaign