TitoloWhat happened in 2020
Campagna What happened in 2020?
Cliente Magia Blanca LATAM
Marca Magia Blanca
Data di Prima Diffusione/Publicazione
Settore Detergenti superfici, saponi
Slogan I don’t want to go back to normal
Trama The idea to think about kids as speakers of this message, is to recognize them as the silent heroes of the pandemic, who were able to keep their joy and naievity alive in every house. From “my parents were living at home” to “my teacher was out on vacation,” their fresh and creative approach reinforced the brand concept related to the sense of protection and balance that comes from a clean home. 
Filosofia This insight is the result of a study focused on learning more about new consumers and their tense moments in the different stages of the consumer journey with the brand. 
Tipo di Media Televisione e Cinema
Colonna sonora La Rockolita, Diego Alvarado

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