Insights from Phaedon

(Photo credit: Molson Coors Beverage Company)  The ad spawned the second-most searched term on Google during the big game. The Super Bowl has always been about competition — except for among beer companies.  Anheuser Busch (now Anheuser-Busch InBev) had an exclusivity deal with the NFL sinc… Più informazioni

The contenders demonstrate creative and strategic excellence in the agency sector. Più informazioni

The awards gala for the 2021 Innovation SABRE Awards — North America will be held virtually in Q1 along with PRovoke North America. Più informazioni

Forrester Research recognizes ICF Next in two recent reports, Now Tech: Loyalty Marketing, Q4 2020 and Now Tech: Commerce Services, Q4 2020 Più informazioni

Skittles' 'Broadway the Rainbow' named top campaign, as BCW takes top honours on PRovoke's annual ranking of creative excellence in PR, which also ranks firms on a weighted and regional basis. Più informazioni