Bob Greenberg—Founder & Executive Chairman of R/GA—has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, one of the world’s most influential companies, emphasizing the importance of business transformation, product/service innovation, and breakthrough communications. The company serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dre, Unilever, Samsung, Google, and Johnson & Johnson.
Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design but also focused on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies such as Alien, Predator, Se7en, and Zelig. To date, R/GA’s body of work spans 400 feature films and 4,000 television commercials.
Bob has evolved the company several times since its founding, transforming it from a world-class movie title shop, to a digital studio, to a major digital advertising agency, and today, to an all-in-one full-service agency, product and service innovator, and consultancy. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products and digital services, to social and mobile campaigns, to broadcast commercials.
Bob has won almost every industry award for creativity, including the Academy Award, D&AD Pencils, and Cannes Lions. Among his most notable accolades are the Cannes Lions lifetime achievement Lion of St. Mark, the honorary title Royal Designer for Industry (Hon RDI) from the Royal Society for Arts, the ANDY Bravery Award, the 2007 BDA Lifetime Achievement Award, the CLIO Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. Bob was also inducted into the Advertising Hall of Fame, Marketing Hall of Fame, and the Creative Hall of Fame, and recently curated Bob Greenberg Selects at the Cooper-Hewitt, Smithsonian Design Museum. For the Cannes Lions International Festival of Creativity, he served as Cyber Jury President in 2004 and 2013, as a member of the 2005 Titanium Jury, and as President of the Titanium and Integrated Jury in 2010.
Bob also serves on the boards of numerous organizations, including the Brooklyn Academy of Music and the Ad Council.
Sean Lyons currently serves as R/GA’s Global Chief Executive Officer and has worked at R/GA for over 11 years over two separate tenures. Since his return to the company in 2015, Sean has overseen the growth of R/GA in the US, establishing strong leadership teams in Austin, Chicago, Los Angeles, New York, Portland and San Francisco and fostering strong bonds between the company’s US and regional offices. He has also worked to ensure that there is true integration across R/GA’s ventures, consulting, products and services, and marketing capabilities.
Prior to his return to R/GA, Sean was Global Chief Digital Officer and Managing Partner of Havas Worldwide. In that role he was the executive lead on all digital efforts across the global network while also co-managing the New York office, the network’s largest. He managed a group of fully integrated clients including IBM, Hershey’s, Dos Equis, and Liberty Mutual. Globally, he oversaw the development of the network’s digital strategy, experience design, social marketing, digital production, and technology teams.
Lyons first joined R/GA in 2005 as an Executive Technical Director and quickly rose to become a Managing Director leading the Nike account. During that time he oversaw one of the most awarded teams in the business, directing innovative projects across the Nike portfolio, including Nike Running, Nike Basketball, NIKEiD, and Nike+. In 2012 he was promoted to SVP, Operations & Business Planning and was responsible for reorienting R/GA’s organizational structure to make it more nimble, enabling the company to serve clients better and provide more diverse opportunities for its talent. He was also instrumental in establishing R/GA Buenos Aires, now a significant, award-winning, full-service agency in the LATAM region.
In 1999 Sean joined Oven Digital, a founding Silicon Alley agency that, like R/GA, attracted an eclectic staff that spanned technology and creativity. At Oven, Sean was the Head of Rich Media and managed a large team of animators and developers. He developed one of the very first dynamic e-commerce sites built with Flash for Tiffany & Co. The award-winning site helped prove luxury brands could beautifully and effectively sell their products on the web. It also showed how Flash could be used for more than enabling sophisticated web design and could be used for enterprise level e-commerce
In 2001 Sean literally wrote the book on Flash with Flash Architecture and Integration. The book, written before XD was an established discipline, was created to help designers and developers create platforms on Flash.
Sean was born and raised in the suburbs of New York where he studied fine arts (drawing, painting, and sculpture) from the age of ten. He attended Carnegie Mellon University and graduated in 1998 with a BFA in Painting and Electronic Media. His first job out of college was as a gallery assistant at David Zwirner’s SoHo gallery where he once had to run down a thief who had stolen a valuable piece of sculpture.
Barry Wacksman is the Vice Chairman, Global Chief Strategy Officer of R/GA, overseeing all of R/GA’s strategic practices, from consulting to insights to data. He also oversees the global business development team. Barry is a key architect of R/GA’s vision of the “Connected Age,” which focuses on growing brands through a connected ecosystem of products and services. His articles have been published in a wide variety of industry publications. He has presented on topics pertaining to strategy, innovation, design and technology at conferences and events around the world.
Barry is the co-author of Connected by Design (2014, John Wiley and Sons) where he developed the concept of Functional Integration to describe the business models of market leaders like Apple, Google and Amazon as well as the emergence of new categories like the connected home, the connected car and connected financial services.
Since joining R/GA in 1999, the company has grown organically from an agency of under 50 employees to one employing over 2,000 staff in 17 offices globally. Barry led the charge to acquire many of the world-class brands that make up R/GA’s client roster, from Nike to Samsung to Google to Verizon to Unilever.
Barry serves as Chairperson of the board of Miami Ad School and also serves on the board of directors of the American Association of Advertising Agencies, the American Advertising Federation, the Advertising Educational Foundation and Pilobolus Dance Theatre. He graduated from Ohio State University with a B.A. in philosophy and was a Ph.D. candidate in philosophy at Syracuse University.
Stephen has been the Vice Chairman, Global Chief Operating Officer of R/GA since 2006. During that time, he has overseen the company’s dramatic growth and expansion to 17 cities around the world. As Global COO, Stephen is responsible for managing R/GA’s global operations, including P&L management, strategic growth plans for international operations, financial tracking, and business continuity planning. He also negotiates all client engagement agreements and oversees corporate legal matters, trademarks, patents, IP, real estate, and IT, among other responsibilities. Stephen joined R/GA in 1998.
In 2014, Stephen led the establishment of R/GA Ventures, which he manages, and the R/GA Accelerator. Companies in the 2014 and 2015 R/GA Accelerator classes reflect the potential of emerging technologies and services within the Internet of Things and Connected Device spaces. R/GA Ventures is the investment arm of the agency as well as a platform for innovation and IP development.
Stephen is on the Board of Directors of BRIC Arts l Media l Bklyn, which presents contemporary art, performing arts, and community media programs that reflect Brooklyn’s creativity and diversity. BRIC also provides resources to launch, nurture, and showcase artists and media makers. Stephen has served as BRIC’s Treasurer since 2011.
Stephen has also served on the boards of two land trusts in rural northwest Connecticut. He is an active supporter of open space and farmland preservation as well as of the sustainable agriculture, community farming, and local food movements.
Before joining R/GA in 1998, Stephen was Director of Multimedia and Video Development at Byron Preiss Multimedia Company (BPMC). There he oversaw the design, development, and production of groundbreaking interactive and video projects. Before BPMC, Stephen spent more than 10 years writing, directing, editing, and producing for film and video as well as interactive CD-ROMs. His responsibilities included scripting, production, and international distribution.
As Global Chief Technology Officer, Nick leads R/GA’s Technology capability across the agency’s global network. In this connected age, Technology is a critical element of R/GA’s work with clients, infused into business consulting and transformation strategy, product and service development, and communications and campaigns. Nick oversees a global staff of developers and technologists, and works closely with clients such as Samsung, Nike, Beats by Dre, and Google as well as early stage and emerging startups to anticipate and strategically integrate advances in technology.
In his nearly 10 years at R/GA, Nick was deeply involved in the Nike and R/GA partnership that resulted in many breakthrough products such as NIKEiD and the Nike+ platform. Nick cofounded the R/GA Accelerator program and built the Technology capability for R/GA in Europe.
Nick’s work has been recognized by the industry with many of its most esteemed awards, including the Cannes Integrated Titanium, the D&AD Black Pencil, International Andy Gold, One Show awards, and Adweek’s Campaign of the Decade.
Prior to joining R/GA, Nick developed systems for managing Internet-connected hardware at a startup in San Francisco, and early web applications for clients at digital agencies in San Francisco and New York City.
As Global CMO, Jess works with the company’s growth and marketing teams to articulate R/GA’s product and positioning for the company both globally and regionally. Using her experience as R/GA’s US Chief Strategy Officer, Jess will be working with senior leadership, clients, and internal and external stakeholders to formulate and execute the overarching marketing strategy for the company.
Prior to R/GA, Jess worked as the managing editor of Contagious Magazine and founder of the Contagious consultancy, Insider. She joined R/GA in 2012 as director of business strategy, followed by a stint on Google’s in-house creative partnerships team in 2014. Jess returned to R/GA in 2015 to helm the strategy department, where she helped to create and lead R/GA’s “Strat Pack,” an industry-leading approach that powers transformative work for established brands like Nike, Equinox and Samsung, as well as new economy leaders like Slack.
Jess is a passionate advocate for more women and mothers in leadership positions, and leads WomanUp, R/GA’s business resource group designed to help all women within the network define and realize success on their own terms. She’s also a founding member of Papel e Caneta, a global collaboration between creatives across the world to solve some of society’s toughest problems, a 2019 Ad Age Woman to Watch, and designs clothes in her spare time.
As global chief talent officer, Angie works closely with senior leadership across R/GA’s network of offices to evolve the company’s global strategy for talent planning and recruiting. In her role, Hannam leads a highly successful team of more than 25 recruiters, partnering closely with regional operations, human resources, and resource management leads to develop innovative approaches to organizing and supporting staff at all stages of their careers.
Hannam brings more than 17 years of experience growing and developing talent to R/GA’s global recruitment practice. Prior to R/GA, she acted as VP, Global Chief Talent Officer at Crispin Porter + Bogusky. During her time at CP+B, Hannam was responsible for developing recruitment strategies across the agency’s 10 global offices and leading a team that hired hundreds of accomplished creatives, strategists, technologists and client service executives. At R/GA, Hannam leads staff acquisition across all disciplines and offices to evolve the company’s talent organization, ensuring that the company can continue to deliver innovative, award-winning work for clients across its global network.
As R/GA's EVP Global Chief Operating Officer, Wes is responsible for the strategy, goals, tools, and processes necessary to drive the long-term growth and efficiency of R/GA’s global business.
Prior to his roles in Business Operations, Wes led some of R/GA’s premier global engagements for clients such as Nike, Samsung, Google, HBO, and Walmart; balancing work, client, team and P&L responsibilities.
Having joined R/GA in 2006 from PricewaterhouseCoopers where he led digital product and project management teams, Wes studied psychology and economics at Connecticut College and lives in Katonah, NY with his wife and three boys.
As EVP Global Chief Innovation Officer, Saneel Radia leads the global Business Transformation practice, and works with regional and global leadership to progress innovation practices across the R/GA network, both on behalf of clients and internally.
Partnering with C-level executives, Radia innovates through the creation of new businesses, models, products, and brands with a worldwide multi-disciplinary team of business and brand strategists, visual and verbal designers, technologists, and UX specialists. He helps companies drive growth during times of disruption and has architected the strategy and helped lead large scale innovation efforts for clients such as Walmart, Samsung, Siemens, ESPN, and PepsiCo, adapting their businesses to the demands of the Connected Age.
Radia been a digital leader for over 18 years, previously leading transformation efforts for brands like Google, BMW, HP, and P&G. His own background is as interdisciplinary as his team, holding titles including Chief Innovation Officer, Head of Strategy, Creative Director, and Media Director. Through these experiences, he has pioneered new disciplines in advertising and accelerated the development of innovative programmatic practices in the field.
As one of the industry’s most exciting thought leaders, Radia has spoken at numerous international conferences such as Cannes Lions, El Ojo, and Advertising Week. Further, he has been recognized as an Internationalist “Agency Innovator,” an Advertising Age “Twentysomething,” a Mediaweek “Media All-Star,” one of AdWeek’s 40 under 40 “Influentials,” one of the 4A's “100 People Who Make Advertising Great,” and is an awardee of both the American Advertising Federation’s Advertising Hall of Achievement and MAIP’s Paragon Award for lifetime achievement. His work has won numerous awards including Webby’s, Cannes Lions, One Show Pencils, Most Contagious Awards, and Effies.
Radia holds an MBA in Management from the Berlin School of Creative Leadership, where he is recognized as a Distinguished Alumnus, and a B.S. in Advertising from University of Texas. Beyond the boardroom, he is the Founder and Executive Director of Greatest Good, an unprecedented non-profit platform for those seeking mentorship, while simultaneously modernizing the volunteerism economy.
As executive vice president, global chief financial officer, Joe Tomasulo is responsible for executive management and oversight of R/GA’s financial affairs worldwide as the company grows its capabilities and talent. Leveraging more than 25 years of experience, Joe’s finance and accounting teams ensure all of R/GA’s 17 regional offices operate efficiently and effectively to meet and surpass financial goals.
Prior to joining R/GA, Tomasulo spent more than 6 years as CFO of digital agencies including Digitas/LBI and Razorfish, where he worked closely with senior leadership to scale these businesses globally. Tomasulo also managed the integration of the businesses following multiple acquisitions, including development of global financial functions. Throughout the course of his career, he has also worked in emerging technologies, helping to develop two startups in the programmatic media and invention disruption space.
Tomasulo holds a B.B.A. in Accounting from Iona College, a J.D. from NY Law, and an LL.M. from NYU. He is a CPA and member of the New York and New Jersey Bar Associations.