Today, Havas Media Group (HMG) announces Sarah Ivey as its new Chief Strategy Officer, North America. Her appointment comes as part of the acceleration of the group’s overall growth strategy in North America and on the heels of former Chief Strategy Officer, North America Meghan Grant stepping into the elevated position of President of Havas Media Group U.S. and Chief Client Experience Officer for North America last month. Based in Toronto, Ivey will report directly to HMG North America CEO Greg Walsh and serve on the agency’s North American executive leadership team.
“With her extensive global expertise and client-first strategic thinking, we’re thrilled to have Sarah join our North America leadership team as we continue to refine our agency’s client focus, product, and offering,” said Walsh. “I look forward to partnering more closely with Sarah as we work to further our mission of making a meaningful difference to brands, businesses, and consumers.”
Ivey spent four years consulting with HMG, working with the Global team on the agency’s unique Mx, or Media Experience, system. She also consulted on key growth opportunities, working on high-profile pitches such as Hyundai Kia, and Facebook.
Most recently, Ivey served as Founder and Head Strategist for Agents of Necessity, a global strategy agency dedicated to the voice of the consumer, which provided companies with creative strategy development, go-to-market comprehensive planning, communication plan guidance, and more. With more than 25 years on the agency side that span all categories, Ivey previously served as Global Chief Strategy Officer for Initiative, part of the Interpublic Group (IPG), where she worked with top brands including Mars, Unilever, and Amazon, among others.
“Having been in this industry for some time, I wholeheartedly believe that working with people who believe in what they do matters most. That’s why I’m so thrilled to officially become part of Havas Media Group,” said Ivey. “The team has an ambitious agenda, and I look forward to seeing how we can come to the table with exciting, innovative work that continues to move the needle for our clients.”
Ivey begins her new role immediately.
About Havas Media Group:
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 62 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others.