| Titolo | Meaningful Brands Study |
| Agenzia | Havas Media Group |
| Posted | Mag 2021 |
| Trama | Most notably, 71% of consumers are tired of brands’ empty promises, and 74% think brands must act now for the sake of society and our planet. 53% of consumer surveyed are ready to pay more for a brand that takes a stand on environmental and social issues, with 64% of global citizens preferring to buy from companies with a reputation for having a purpose; these two percentages mark a ten-point increase from 2019. |