| Trama | To celebrate the latest Impossible Is Nothing chapter in Dubai, we worked with adidas to build a basketball court 250m above Dubai for its new I’m Possible activation, featuring Sudanese-British basketball player, poet and activist Asma Elbadawi who advocates for and inspires more inclusivity in sport. With the city’s skyline in the background, the glow-in-the-dark basketball court pulsated on top of a 52-floor tower at the heart of the iconic man-made island, The Palm. To give a complete scale of the feat and show the full palm, we shot a film from a helicopter hovering over 1,524m above ground, reinforcing adidas’ brand attitude. |