Titolo | Repicturing Homeless - Vanessas Story |
Agenzia | Havas Germany |
Campagna | Repicturing Homeless |
Cliente | Getty Images / Fiftyfifty |
Marca | Getty Images / fiftyfifty |
Data di Prima Diffusione/Publicazione | 2018 / 3 |
Settore | Servizi di Comunicazione, Pubblicita' e Marketing |
Trama | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Darren Richardson |
Advertising Manager | Hubert Ostendorf |