Titolo | Undercover Avatar |
Agenzia | Havas Sports & Entertainment |
Campagna | Undercover Avatar |
Cliente | L'Enfant Bleu |
Marca | L'Enfant Bleu |
Posted | Novembre 2020 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games. |
Tipo di Media | Case Study |
Lunghezza | |
Creative Director | Fabrice Plazolles |
Art Director | Nil Niviere-Schouvaloff |
Copywriter | Nil Niviere-Schouvaloff |
Copywriter | Quentin Clausse |
Art Director | Quentin Clausse |
Head of Gaming | Pierre Acuña |