TitoloUndercover Avatar
Agenzia
Campagna Undercover Avatar
Cliente L'Enfant Bleu
Marca L'Enfant Bleu
PostedNovembre 2020
Settore Fondazioni caritatevoli, Volontariato
Trama Enfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games.
Tipo di Media Case Study
Lunghezza
Creative Director
Art Director
Copywriter
Copywriter
Art Director
Head of Gaming

Lavori Recenti