TitoloPalau Pledge
Agenzia
Campagna Palau Pledge
Cliente Palau Legacy Project
Marca Palau Legacy Project
Settore Enti per la difesa dell'ambiente, degli animali
Trama (Lingua Originale)

A sharp rise in tourist numbers is impacting the environment of island-nation, Palau. Annually, 160,000 guests enter Palau, which has a population of 20,000 population. The costs of environmentally destructive behaviour are often difficult to gauge on an individual level; they aren’t the result of any one person’s careless actions but of aggregate actions over time. The objective was to promote ecologically responsible behaviour amongst tourists and locals, ensuring enforcement and encouragement was everyone’s job.To promote awareness and sustainable actions, a bold new entry visa process was created: All arrivals MUST sign a pledge, stamped in their passports, to be good environmental stewards. Signed before an officer, this eco-commitment is dedicated to Palau’s children. By making visitors agree to a public request to sign the Pledge, an internal desire to behave consistently is produced. Visitors are informed that fines or expulsions apply to anyone breaking the environmental laws behind the Pledge.To implement the Palau Pledge and ensure its effectiveness, the agency worked with government, the tourist industry and citizens. Immigration laws, landing procedures and customs processes were changed. Announced at the UN, the Pledge garnered 1.7 billion media impressions in the first 4 weeks. Most significantly, it’s projected that over 2 million tourists will sign the Pledge within its first 10 years.

Tipo di Media Altre
Lunghezza
Executive Creative Director
Creative Director
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Copywriter
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Designer
Designer
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Photographer
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Agency Producer
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UX
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PR Agency
Music
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Fotografia / Illustrazione
Social Director
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Account Manager
Account Manager

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