Contact Information

420 Lexington Avenue, Suite 1756
New York NY 10170
Stati Uniti
Telefono: (+1) 212.488.4769
Sito Web:

Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Basic Info

Competenze Principali: Digital, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Healthcare, Finanza

Fondata nel: 2012

impiegati: 30

Premi: 6

Creazioni: 64

Clienti: 11

Competenze Principali: Digital, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Healthcare, Finanza

Fondata nel: 2012

impiegati: 30

Premi: 6

Creazioni: 64

Clienti: 11

IPNY, Inc.

420 Lexington Avenue, Suite 1756
New York NY 10170
Stati Uniti
Telefono: (+1) 212.488.4769
Sito Web:
Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

IPNY, Inc. Leadership and Team Members

Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Bruce is a writer, first and last. In between he has been Creative Director, Executive Creative Director and Chief Creative Officer for 30+ years at Ogilvy, Leo Burnett, Ammirati & Puris, Scali McCabe Sloves, Grey and Wunderman. During his 11 years as North American Creative Director, OgilvyOne became not only the business growth engine of Ogilvy & Mather, but the world’s most awarded digital/direct agency. Bruce’s work has appeared in Communication Arts, Graphis Advertising Annual, Graphis Top 10 in Advertising, Print and The 100 Greatest Corporate Ads in America. At IPNY, Bruce gets to create as well as direct creative. 

Andy Semons

Andy Semons

Founding and Strategic Planning Partner

Andy’s passion: To discover the resonant insight that inspires brand-building creativity. Marrying a keen understanding of consumer behavior with a strong knowledge of data, analytics and accountability, Andy finds new opportunities for creativity across a broad array of categories — from healthcare to financial services and governments to nonprofits. Andy’s leadership goes beyond major agencies like Ogilvy and DDB to include digital/ direct CRM specialists like Wunderman and PR/public policy experts like Shandwick and Bozell Sawyer Miller. 

Jill McClabb

Jill McClabb

Founding Partner and Creative Director

If there is such a person as the perfectly integrated Creative Director, it is Jill. Not only is she an admired Art Director and Designer, Jill’s work across brand and digital/direct marketing demonstrates how to gracefully reconcile their different goals. Jill has shown her chops as Group Creative Director at three major agencies, managing large client relationships with a firm hand on the wheel and her patented get-it-done calm. Jill’s breadth of category experience includes telecom, technology, financial services, nonprofit. She has worked at Ogilvy, Wunderman, Ammirati & Puris, Wells Rich Greene and Lord Geller Federico Einstein. 

Tom Steadman

New Business

Tom Steadman

Managing Director

Telefono: (+1) 212-488-4774

Tom is an innovative and accomplished marketing and advertising professional who has brought ideas to life for some of the world’s top brands including TIAA, Land Rover, Volvo, Reebok, Diageo, Callaway Golf, Coca Cola, and Levi’s. He has honed his skills at top agencies from Y&R/Wunderman, GSD&M and MVBMS EURO RSCG and more recently served as Managing Director at Tag Worldwide, where he oversaw global production and creative services, while increasing efficencies. Tom focuses his efforts on team leadership, delivering complex cross-channel media and efficient executional delivery. He gets excited by solving big client challenges; whether it’s a problem that needs fixing or an opportunity that can be seized. Tom believes that a smart strategy and a single unifying “big idea” leads to business success. 

Matt Biagi

Matt Biagi

Account Director

Matt is essential to IPNY clients, who enjoy the benefit of his 20+ years of marketing strategy and client service experience. He has worked in brand development and direct marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade; American Express brand advertising, Cards, social platform integrations, Small Business Saturday and Entertainment (US Open, Tribeca Film Festival, Unstaged Music). An Ogilvy alumnus, Matt directed its Account Management Training Program. 

Tim Smith

Tim Smith

Director of Communications and Media Planning

George Boutilier

George Boutilier

Digital Creative Director

George is a creative visionary who followed his bliss from traditional advertising into interactive marketing. His strikingly fresh digital executions come from knowing how to leverage the strengths of each type of media. He likes to create elegant solutions that bring brands and their users closer. George has worked at agencies including Saatchi, Ogilvy, Deutsch, JWT, Agency.com, and for clients such as The New York Times, TD Ameritrade, Johnson & Johnson, Mars M&Ms, T-Mobile and American Express. 

Susan Hester

Susan Hester

Developer/Colorist

Susan is one of the reasons our photography, digital layouts and type have such a quality look. She began as a copywriter at the Richards Group in Texas before switching over to the art side in New York as a graphic designer. For 15 years she designed book covers and catalogs at Doubleday before getting a degree in online web design – and another new career. Susan is an exceedingly rare breed of creative: a web developer who can design, retouch and understands typography. 

Jan Thompson

Jan Thompson

Digital Project Leader

Jan has toiled in the digital vineyards for over 20 years at Ogilvy, Deutsch, HUGE, BBDO and other agencies. She has consulted for Estee Lauder and The Food Network, where she helped launch the massive redesign of their website, and platform consolidation with other Scripps brands such as The Cooking Channel and HGTV.