Insights from FRED & FARID Los Angeles

Using #UnfortunatelyFakeNews, Ad Campaign from NGO Calls Out Income Inequality and Asks the Public to Help End Extreme Poverty Just last year, an additional 150 million people were plunged into extreme poverty, which means they are now trying to survive on less than $1.90 per day. Meanwhile,… Più informazioni

HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand.   Edelweiss offers a contemporary twist to a centuries-old wheat recipe, channelling the snow-capped peaks and crisp air of the Al… Più informazioni

- Pour la première fois, la ligne iconique de Longchamp se dote d’une campagne de marque développée par FRED & FARID et illustrée par la signature “It is not a bag. It is Le Pliage®” - La campagne “It is not a bag. It is Le Pliage®️.” se compose de 9 films de marque et d'une série d’affi… Più informazioni

- The first ever tagline and campaign for Longchamp’s most iconic line: “It is not a bag. It is Le Pliage®️.” – conceptualized by FRED & FARID Los Angeles. - “It is not a bag. It is Le Pliage®️.” Encompassing nine brand films, and a series of print ads, directed and shot by international… Più informazioni

Winning a world title is cute. Wiping out on a 30-foot barrel is cute. ROXY’s “Welcome To The New Cute” campaign takes long-held perceptions of cute, and blows them wide open.2x Longboard World Champion Kelia Moniz narrates a campaign from ROXY, expanding what it means to be cute.As surfing … Più informazioni