Insights from the agency BETC

Havas Creative, the world’s most integrated advertising and communications business, has made three key appointments to its senior leadership team to further expand its global capabilities and to boost integrated, cross-market growth. Global Chief Marketing Officer Tracey Barber is promoted… Più informazioni

Progressive is introducing new character TV Dad as it positions its brand as a saver of money for consumers amid the tough economic climate. Più informazioni

Recently appointed CEO, Peter Mergemeier, walks us through their new approach and what this means for today's client needs. Più informazioni

Six industry figures were honoured at the IPA president's reception this month - including our very own Vicki Maguire, Chief Creative Officer Havas London. Congrats!  Più informazioni

S’il y a une période de l’année où la motivation manque pour se mettre au sport, c’est bien l’hiver. Et pourtant, c’est le moment ou jamais ! Après les petits excès des fêtes de fin d'année, chacun attaque le mois de janvier plein de bonnes résolutions... qui ne tiennent souvent pas très lo… Più informazioni