Titolo | Adoption Test |
Agenzia | BETC HAVAS |
Campagna | Adoption Test |
Cliente | Qualitá |
Marca | Qualitá |
Posted | Settembre 2020 |
Settore | Animal Rights/Safety/Adoption |
Trama | Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption. |
Tipo di Media | Case Study |
Creative Director | Laura Azevedo |
Creative Director | Romolo Megda |
Copywriter | Bruno Ramalho |
Art Director | Felipe Pires |