The corporate banking world is known to be conservative when it comes to innovative, forward-thinking design. So when B2B bank Kempen invited us to design and build their new website we rose to the challenge. Stand out and Make an Impact Kempen.com fitted in perfectly with other B2B banking websites. In order to create a beautiful, working website that made an impact and help them stand out all elements had to come together. That’s always a challenge, but especially this time considering there were 3 agencies involved with their respective specialties, pedigree and focus: KesselsKramer for brand positioning, identity and concept; Van Santen & Bolleurs for photography of the main images; Dept for website concept, design, animations and building it.
Starting point for the website was the new brand positioning that KesselsKramer helped Kempen develop. Based on that we started to use the term “haute finance boutique”. We wanted to blend that traditional, posh style with a feel of dedication, innovation, internationalism and some Dali style surrealism. The still life photography Van Santen & Bolleurs made is essential in this. We added subtle animations to the photos to convey the story to the visitor in a touching, webby way.
From day one it was our vision to build a focused, high-quality website that makes an impact when people visit it, yet without losing its refinement. Concept, copy, brand design, visual design, interaction design, photography and animations all came together in a rare collaboration between three different Dutch agencies. The process wasn’t straightforward. All teams worked within their own discipline and respected each other’s expertise with the goal of creating something for the client that is truly unique in the corporate banking world. Judging by the response at Kempen we achieved that goal.