Contact Information

35/39 Soi Ladprao 18 Jomphol Jatujak
Bangkok 10900
Tailandia
Telefono: (+66) (+66) 2114 7734
Email:
Sito Web:

Basic Info

Fondata nel: 2009

impiegati: 95

Creazioni: 5

Fondata nel: 2009

impiegati: 95

Creazioni: 5

Yell Bangkok

35/39 Soi Ladprao 18 Jomphol Jatujak
Bangkok 10900
Tailandia
Telefono: (+66) (+66) 2114 7734
Email:
Sito Web:

Figure out how “Love Andaman” gains 1,160,000 USD sales during the low seasons.

 

It’s so exciting to see people start visiting places that were once humming with activity. This reminds me of a campaign for the well-known tour firm "Love Andaman" that ran during COVID and attracted a lot of attention because many celebrities, actors, and influencers were traveling with us. People were unsure about the COVID situation in Thailand, and many tourism and related businesses suffered during that time. 

Good sales are the issue

With good service, eye-catching promotional materials, and the endorsements of numerous well-known people. Love Andaman is never short of customers. However, this raises the problematic issue of delayed responses in the chat inbox.

As a service company, Love Andaman is meant to provide the best service to customers. But a higher demand than anticipated made it hard for the team to promptly respond to queries.

Even hiring an alternating team as a shift to answer questions or implement a chatbot. However, it was unable to meet the insane demand during the high season. Until the arrival of COVID, which changed everything. At the time, tour operators lost a lot of bookings, and Love Andaman was also affected. 

 

 

People are crucial to make business prepared for the opportunity

While many companies are laying off employees and discontinuing contracts with suppliers to save money. Conversely, Love Andaman is continuing the business with the hope of capitalizing on a future upswing.

The number of tourists decreased, as did the chaos in the tourist area. People became more aware of the epidemic situation. Nature restores itself, and it is time to seize the advantage of new business opportunities. 

 

 

Considering more than only the benefits but there are certain issues that need to be resolved

When no one comes to travel, the sea and nature be more beautiful than it was before, so whoever travels during this period may have the feeling of owning an island for the price of purchasing a tour. It’s the key selling point that Yell Advertising, who is in charge of the campaign, has collaborated with Love Andaman to bring this appeal through various online channels.

However, the issue that Love Andaman have encountered in terms of good sales is that if they offer "Buy a tour like owning an island" and special promotions such as "Buy a tour in advance but can change the travel date.” Will the team be able to support and answer the customers during the promotion?

These are the reason we recommended the brand to expand their customer pickup point to Shopee to allow in-app package purchases. It is also convenient and quick, reducing negotiations and inquiries compared with using social commerce which used to be the main channel.

It means this campaign can solve up to two problems: creating a selling point from the issue and resolving sales problems. 



 

Full Funnel Strategy to Marketing Success

Using creative materials and accurate media optimization is a critical foundation for achieving the campaign's objectives. Love Andaman has numerous beautiful travel content, so we can do the advertisements completely from Awareness, Consideration, Purchase, Maintain and Expand to a larger audience, resulting in the following;

8,853 Comments
15,819 Shares
2,900 Inbox messages

Leading to a total sales of 1,160,000 USD in the first month!

This campaign also won Silver in the Commercials, Teaser, Trailers: Cinema Teaser and Trailers category from the World Media Festivals Tourism & Travel Media Awards 2022 contest in Germany. 

Achieved through a problem and failure

I want the reader to understand the key point that makes Love Andaman successful in this case is the brand discovers its problem of being oversold and learns to use the unfamiliar but more suitable marketing channel at that time.

Moreover, the perseverance and an open mind to see obstacles as new opportunities resulted that even in the difficult time, Love Andaman is the only company that sales increased during the pandemic unlike other competitors in the same business.