Booking.com challenging personnel from viral holiday videos

News It was a challenge with only winners: from Booking.com the management challenged its own staff out to long to film their own trips a year. On more than one million views, the directors would take an icy dip in the Amsterdam canal in front of the headquarters. That million was surpassed in abundance and the dive masters did a nice movie on. In all respects, great publicity for Booking.com so.
The personnel action culminated in a summary film, which consists entirely of material that was filmed by employees of Booking.com with GoPro cameras. It gives a great insight into the culture of the company and took over 4 million views on YouTube.

Early last year, Booking.com encouraged its 14,000 employees to record their travels. The result, the film One Mission in cooperation with the Amsterdam creative studio Cloud Factory has been conceived and created, will tell you exactly where it's at Booking.com is all about: fun, inspiration and love for travel.

Booking.com world in pictures

Except that the workers who actually live this mission each day, put in the sun, it lets the viewer see the enormous wealth of the world of Booking.com. Together, the employees visited last year more than 190 countries. It is almost inevitable that it will tickle the viewer.

"Whether they are climbing a volcano, surf or tango dancing, passion spatter on the workers from," says Sandrine Huijgen Cloud Factory. 'One Mission is an ode to travel and - which we love so much at Cloud Factory - a perfect example of story-doing. It brings Booking.com as a brand to life and inspires that way the viewer to also go traveling delicious. The staff literally sets a good example. " 

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