| Titolo | Legendary 7 |
| Agenzia | Cloudfactory |
| Campagna | Legendary 7 |
| Cliente | Heineken |
| Marca | Heineken |
| Data di Prima Diffusione/Publicazione | 2015 |
| Settore | Birre |
| Trama | Sustainability is a very important issue for Heineken. It’s also a very long word with a complex definition. Heineken asked us to present it in a simple and engaging way, by paying a tribute to their sustainable farmers. So we turned those (sustainable) bad-asses into Legendary Cowboys and told their stories using a brand new, shiny green medium: The Heineken bottle. And a healthy dose of augmented reality. A Sustainability Report has never been as legendary as in 2015. |
| Tipo di Media | Annual Report |
| Lunghezza | |
| Sound Design Company | MassiveMusic |
| Illustration | Aniek Bartels |
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