| Titolo | Buy the Change |
| Agenzia | Dawn |
| Campagna | Buy the Change |
| Cliente | Triodos Bank |
| Marca | Triodos |
| Data di Prima Diffusione/Publicazione | 2016 / 12 |
| Settore | Istituti di Credito |
| Trama | Triodos Bank has a relationship with both businesses and consumers. But the two never meet. If we could create a relationship between those two, the movement of sustainable business will grow. In comes Buy the Change: a label to help like-minded consumers and entrepreneurs find one another. On the consumer side, we will soon launch a digital service that helps people discover sustainable alternatives and change buying patterns bit by bit. On the business side, we offer a platform to promote their sustainable products. Buy the Change has started small, in Amsterdam, where we have begun creating awareness for the label among sustainable entrepreneurs and consumers, through a local campaign. The campaign consists of outdoor, merchandising and events, featuring the first group of entrepreneurs promoting the feel of a movement. This is integrated within a national campaign – on TV, radio, online - that popularizes the idea behind Buy the Change across a wider audience: how and where you spent your euros - and where you don’t - makes a big difference. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Art Director | Marjolein Huisinga |
| Copywriter | David Snellenberg |
| Copywriter | Donald Nolet |
| Designer | Reza Harek |
| Designer | Martijn de Beurs |
| Photographer | Mounir Raji |
| Strategist | Maarten Nefkens |
| Director | David Eilander |
| Advertising Manager | Roel Welsing |
| Advertising Manager | Ewa Skotnicki |
| Media Agency | ZenithOptimedia |
| Creative Director | Marjolein Huisinga |
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